Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?
Marketing Craftmanship
JANUARY 16, 2013
LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Webinars and public forums entail lead qualification and follow-up with prospects. Email and direct mail campaign accuracy depends on a reliable and accessible database.
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