KoMarketing Associates

FEBRUARY 2, 2015

Preliminary results for the format have been positive as well, with a study by Fiksu showing improved conversion rates. It is also worth mentioning that Twitter recently announced they are also planning to create a mobile app network. Needless to say, mobile app advertising is a strategy that should not be ignored.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Today, cold media pitches (similar to annoying ads) are despised, many even publicly humiliated on social channels like Twitter. That was the highlight of 2015 for us.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. For our client’s website, the QQ conversion rate was 2-4 times higher than a form submission.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

OCTOBER 18, 2018

To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). It goes up to 44 percent for Facebook, and goes up again to 56 percent for Twitter. Share your social media CTA tips with us on Twitter.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. " #inbound14. — Nate Riggs (@nateriggs) September 17, 2014.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 25, 2013

This includes bounce rate, page views per visit, and certainly conversion rates, in comparison to other traffic channels and marketing investments. Please get in touch with us via comments below or through discussion on Twitter , LinkedIn , or Google+. Additional Recommendations for (Not Provided) Analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. Building a B2B social media strategy is the first step to creating a successful social media marketing plan. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

APRIL 12, 2018

If you’ve been thinking about implementing an agile marketing strategy, you certainly aren’t alone – a 2018 study found 37 percent of marketers have adopted an agile approach. There’s one core tenet: Strategy first, last and always. Let’s take a closer look at five tips to develop an agile B2B content marketing strategy: 1.

Planning 204

Planning B2B Marketing Marketing & Strategy Marketing Strategy 204

KoMarketing Associates

NOVEMBER 5, 2019

Many marketers have come to understand this and now leverage social media as an integral part of their overall marketing strategy. However, recent research shows that marketers still face a number of challenges when it comes to strategy and tactical implementation. Define Your Goals and Objectives. Don’t spread yourself too thin.

Social Media 128

Social Media Social Marketing Marketing Strategy Marketing & Strategy 128

KoMarketing Associates

MAY 3, 2022

B2B content marketing can be defined as the strategy business to business marketers use for developing the breadth of assets and communication used to engage prospective buyers, customers, and stakeholders, associated with an organization’s business objectives. Conversions / Direct Sales . But not just direct conversions.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

OCTOBER 6, 2014

According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Content Marketing Implementation. And this is good news for marketers entering the field as well.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JULY 28, 2020

And according to research , about half of today’s B2B organizations have a documented content marketing strategy in place designed to do just that. However, if you fall within the other half of organizations without a dedicated content strategy, chances are you’ve at least considered starting a content program.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

NOVEMBER 21, 2017

It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. Each strategy is backed with data conducted by a variety of industry leading resources. Focus on the Buyer’s Journey. Account-Based Marketing. Increased Video Content.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

OCTOBER 9, 2017

Marketers are finding use for social media in their existing strategies, but which types of content are performing best on social networking platforms? In terms of metrics, engagement (36 percent), conversion rates (35 percent) and clicks to website (13 percent) are the most commonly used KPIs by marketers.

Social Media 120

Social Media Social Marketing Video Marketing Media 120

KoMarketing Associates

OCTOBER 1, 2019

The key to form optimization and any conversion optimization plan is to test ideas and evaluate and compare conversion rates to determine the best combinations for final implementation. I’d love to read your feedback on Twitter or LinkedIn to collaborate and learn more. Final Thoughts.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

MAY 31, 2018

B2B marketers who have been early adopters of this platform are benefiting from a low cost-per-click and cost-per-lead as well as a high conversion rate. When to use it : It’s ideal for top or mid-funnel strategies. The ad platform has quickly evolved and new features and targeting options are being added frequently.

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187

KoMarketing Associates

JANUARY 19, 2016

Could the client benefit from generating more qualified traffic, conversion opportunities, or search engine visibility? Knowing your goals before you start planning and executing the strategy will allow you to focus in on what’s viewed as important by those you’re pitching to and will put your content program on the track to success.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120