Marketing Insider Group

DECEMBER 18, 2013

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

Stats 100

Stats Content Marketing Content Curation 100

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Twitter ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Conversion Rate This is the gold standard metric for email marketing performance. Conversion rate is the percentage of recipients who complete a desired action after reading an email.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Optinmonster

DECEMBER 28, 2023

Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Envy

JULY 13, 2022

We updated it, adding relevant recent stats and links to content from the last year. Another important reason is conversion rate, watch out for a future post on how to optimize a post to improve its conversion rate. By March 2022 it had dropped to just 2 sessions a month, a sad state of affairs for any blog.

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

SocialPilot

JANUARY 14, 2024

Discover more of such LinkedIn stats below. Give a quick check on these LinkedIn stats on ads to create a better ad strategy. Marketers see up to 2x higher conversion rates on LinkedIn. It introduced some exemplary features to empower the creator community, which evidently brought a spike in LinkedIn stats.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Optinmonster

JULY 28, 2022

3 Marketing Stats You Need to Track. These 3 stats connect together to make or break your digital marketing success. Here’s how to calculate your website conversion rate. Tracking Your Marketing Stats in WordPress. If you like this article, please follow us on Facebook and Twitter for more free articles.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. The Best Employee Advocacy Statistics.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Webbiquity

SEPTEMBER 21, 2020

The rate at which you turn site visitors into buyers or known sales prospects is arguably the most important metric for your business, and there are many tactics you can use to boost it. Here are five of the most effective techniques to boost conversion rates. To see what she is up to next, check out her Twitter feed.

Conversion Rate 143

Conversion Rate Conversion Click Rate Newsletter 143

The Point

AUGUST 16, 2016

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. We used a fixed background to create the illusion of movement as you scroll down the page, and the social “stat” cards are built into an auto-rotating horizontal carousel.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. A path report shows you the route your visitors take on your website before they convert, including the path that yields the highest conversion rate.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Porch Group Media

NOVEMBER 10, 2021

Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4% Email is 40 times more effective at customer acquisition than Facebook and Twitter combined. Email conversion rates are around 17% higher than social media. compared to 17.6%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 18 Brand-Spanking New Social Media Marketing Stats. 18 Brand-Spanking New Social Media Marketing Stats. Source: Experian ) Tweet this stat! Source: Experian ) Tweet this stat!

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

OCTOBER 8, 2020

In fact, a new report from Monetate and Econsultancy concludes that UK marketers report a 26% increase in conversion rates from real-time marketing. As marketers, those stats are impossible to ignore. They respond to messages on Twitter almost twice an hour every day. The reason?

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Convince & Convert

JULY 16, 2013

This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 71 percent — a pale shadow of the conversion rates for email and search. I started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 27, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. The areas are branded and allow people to watch the game up close while eating a hot dog, take photos with the logo, and view live Instagram and Twitter feeds about the game. Social Media Stat of the Week: 927,500 tweets about the Emmys.

Brand Identity 127

Brand Identity Branding Social Media Skype 127

Convince & Convert

FEBRUARY 9, 2011

Part 8 of the Subscribers, Fans, and Followers research series , “The Social Break-Up&# includes this data that frankly shocked me: 41% of Twitter users have followed a brand, and subsequently unfollowed. I don’t like that email stat. In email marketing, we often measure click through rate. Not one bit.

Burn Rate 140

Burn Rate Click Rate Twitter Stats 140

Oktopost

MAY 30, 2023

The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be. But just knowing something is rarely enough.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Hubspot

MAY 20, 2013

Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat. Tweet This Stat. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Contently

MARCH 6, 2018

The worst performing posts were the ones that began with bland stats or facts. I have had reasonable success with Twitter about a year in with 1,100 followers. I relegate those relationships to Twitter and LinkedIn. This dynamic can also apply to B2B blog posts. It provides the creative constraints to unleash your best ideas.

Content 167

Content Linkedin Facebook Analysis 167

Outgrow

JANUARY 11, 2021

9 Twitter Lead Generation Card. Twitter cards are magical! You can get your Twitter audience to sign up for your email list without them leaving Twitter. 3) The user’s name, email address, and Twitter username are automatically populated, and all they are required to do is “submit”. Pricing: 30-day free trial.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Sharpspring

SEPTEMBER 26, 2019

KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . Conversion rate. This stat matters the most to any business?—a Here are a few ways to increase the conversion rate: Make it easy for them. Cost per conversion. Perfect your UX.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Martech Advisor

NOVEMBER 22, 2019

Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. That’s why they are in constant pursuit to simplify the conversion funnel, implement innovative growth hacks, and onboard conversion rate optimization (CRO) specialists.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Hubspot

SEPTEMBER 25, 2015

10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). 10 Stats That Show Display Ad Success. Source: Twitter ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Convince & Convert

APRIL 26, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. Social Media Stat of the Week: 72 hours per minute. Listen Now .

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. Without them, your conversion rate is not going to be anywhere close to where it should be. Learn why here.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

ConvertKit

JUNE 21, 2021

The stats don’t lie —your email list is your business’s most valuable asset with an ROI of $35 for every $1 spent. ConvertKit creator and life coach Shannon Walbran says her ConvertKit landing page has a massive 55% conversion rate: My previous sign-up for the same freebie had a conversion rate of 10%.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Convince & Convert

MAY 17, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. Students who are not already on Twitter are to join it and build up a follower base, tracking who looks at their tweets, etc. ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Listen Now . Four Your Information.

Social Media 161

Social Media Media Viral Marketing Skype 161

Convince & Convert

DECEMBER 27, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. Social Media Stat of the Week: $30 million. Perhaps not surprising because he was Time’s Person of the Year , Pope Francis is the most influential world leader on Twitter. Listen Now. In a move that bought them about 82.7%

Practices 167

Practices Best Practices Paid Search Agency Skype 167

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate. Twitter. . of Conversion per Channel. You’ll need to track: . #

Social Media 100

Social Media Analytics Media Viral Marketing 100

Huptech Web

MARCH 2, 2023

Higher Conversion Rates Social commerce allows businesses to showcase their products in a way that resonates with their target audience. With its limited character count and real-time updates, Twitter may not provide the visual and interactive experience required for social commerce.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Convince & Convert

OCTOBER 11, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. Social Media Stat of the Week: 218,000,000+ monthly Twitter users. With Twitter’s IPO filing, some interesting numbers have come out. This metric lets us compare Facebook and Twitter in concrete numbers. Listen Now.

Skype 124

Skype Social Media Work Management Marketing Management 124