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How to Make Your Content Convert

Biznology

One recent client saw a significant increase in conversion rate by streamlining content on their key landing pages to focus solely on answering customer questions. A simple set of changes drove measurable improvement in conversion rate, leads, and sales. Monitor Your Bounce Rates. Highlight Customer Benefits.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person.

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How to Calculate Social Marketing ROI

Paul Gillin

Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Conversion rate. A good CRM system is essential.

ROI 50
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. Examples: Salesforce.com, Google. CR: Conversion Rate.