Conversion Rate Salesforce.com Software Trade Show Twitter 
Online Marketing Institute
JUNE 30, 2009
Twitter, unfortunately is likely to follow if unchecked. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Google Alerts are important for less time sensistive monitoring but so far nothing beats Twitter when it comes to stream of consciousness monitoring.
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite.
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