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15 Unexpected Ways to Get More Agency Clients This Year

BenchmarkONE

The first market tends to have the lowest conversion rate while the highest conversion rate will come from the warm market. It’s great to spend time networking at marketing industry conventions, meetups, and conferences, but there’s another marketing channel you may be missing out on: RFPs. Be smart about it.

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From Old to New ESP in Two Months: An Interview with Melanie Kinney

Litmus

We’re able to see that we’re getting more engagement, we’re getting more opens and we’re actually getting a better conversion rate. Doing an ESP RFP: Improving Your Vendor Selection Process (Litmus). Melanie : “We’ve been able to see the difference those [new] emails have made. What to Expect When Switching ESPs (Litmus).

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The Calls-to-Action Your Website Needs to Capture and Convert Leads

Hinge Marketing

To put this in perspective, a study by WordStream discovered the median conversion rate for B2B sites was 2.35%. Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content.

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Sales Pipeline Radio, Episode 334: Q & A with Rishi Dave

Heinz Marketing

I’d love to talk about the old RFP and the idea that of like, if I get an RFP, if I didn’t know the company producing it, I’m probably already way behind. Matt: Talk about what the Day One mentality means about RFPs and whether or not we should be using them. Rishi: Yes. Rishi: Yes.

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The 9 Best and Worst Questions to Ask in a Marketing Automation RFP

Hubspot

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. Getting an arbitrary percentage from each vendor is not the right question for an RFP.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Conversion When an individual of a marketing message performs a preferred action.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Conversion When an individual of a marketing message performs a preferred action.