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Anything Goes Marketing

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Sealing the Deal: Your Landing Page

Anything Goes Marketing

JULY 20, 2006

Not getting a great conversion rate from your landing pages? Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. This article also describes how to improve your Google Adword " quality score ".

Landing Pages 100
Landing Pages Adwords Consulting Conversion Rate 100
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Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

MARCH 11, 2007

Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). You also need to know the average purchase price. Email Labs has a similar email ROI calculator.

Forrester 100
Forrester Email Marketing Tools Clickthrough 100
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