Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. What makes content engaging on social media?

Social Media 65

Social Media Media Blogger Demographics 65

ClickZ

SEPTEMBER 9, 2021

Because lead generation forms have an average conversion rate of 21.5 He can be found on Twitter @bretsmith_HIP. Subscribe to the ClickZ newsletter for insights on the evolving marketing landscape, performance marketing, customer experience, thought leadership, videos, podcasts, and more.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

ClickZ

FEBRUARY 24, 2023

With the wealth of data available on the platform, marketers can analyze metrics such as engagement rates, click-through rates, and conversion rates to gain insights into what’s working and what’s not. Join the conversation with us on LinkedIn and Twitter.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Please Support Our Sponsors. Listen Now.

Social Media 148

Social Media Media Content Case Study 148

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Valasys

SEPTEMBER 22, 2023

To do this: Set Clear Metrics: Define specific metrics that align with your campaign goals, such as website traffic, lead generation, or conversion rates. Track Conversions: Use tools like UTM parameters to track the source of conversions attributed to your influencer marketing efforts.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Tomorrow People

OCTOBER 24, 2017

Even without a super high-tech solution, putting lots of thought into personalising content for different buyer personas will bring better engagement and conversion rates. The podcast reached number one on iTunes and had 3 million downloads. What you can learn from them. Taco Bell: Becoming a Broadcaster. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Similarly, Nielsen ratings seem to be outdated. Listen Now .

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. million viewers.

Brand Identity 127

Brand Identity Branding Social Media Skype 127

ConvertKit

JUNE 21, 2021

ConvertKit creator and life coach Shannon Walbran says her ConvertKit landing page has a massive 55% conversion rate: My previous sign-up for the same freebie had a conversion rate of 10%. Be a guest on a podcast ( since podcasts are pre-recorded, make sure your podcast episode goes live during your launch week ).

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Convince & Convert

MAY 10, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. From Janrain , a free guide on how to improve conversion rates and data quality. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Please Support Our Sponsors.

Social Media 141

Social Media Activities Media Skype 141

Optinmonster

AUGUST 31, 2022

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation can increase open rates and click-through rates on your marketing emails, and boost conversion rates on your website. What Is Lead Segmentation? InactivitySensor.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Convince & Convert

JANUARY 10, 2014

Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) Read on for some of the highlights and tweetable moments, or listen to the full podcast. From Janrain , a free guide to improve your conversion rates and your data quality. Please Support Our Sponsors. Listen Now.

Curation 129

Curation Television marketing Content Skype 129

Buffer

MARCH 4, 2019

But if you’re not careful, you can actually damage conversion rates by ignoring the buy cycle. We had the pleasure of hosting Facebook ad expert Molly Pittman the Buffer Podcast back in episode 42 and she discussed this idea of lead magnets. The higher the conversion rate, the better the magnet. Enjoy the show?

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

Hubspot

NOVEMBER 5, 2019

To measure your audience growth rate, begin by selecting a reporting period. So let's say your brand's Twitter account has 6,000 followers in September, at the end of Q3. For Q4, you want to measure your audience growth rate from October 1st to December 31st. Conversion rate. Cost-per-click (CPC).

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Social Media Stat of the Week: 218,000,000+ monthly Twitter users.

Skype 124

Skype Social Media Work Management Marketing Management 124

ConvertKit

MAY 28, 2021

Podcast sponsorships. If you know your audience religiously listens to a specific podcast, you might want to become a sponsor of it. Sixty-eight million Americans listen to podcasts weekly, so it’s a great medium to reach potential customers. Twitter is another solid option. Image via Twitter. Image via Sparkloop.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Neil Patel - Co-Founder of Neil Patel Digital.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Please Support Our Sponsors.

Personalization 136

Personalization Social Media Skype Blogger 136

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Please Support Our Sponsors. Listen Now . 24/7 Golf. .

Social Media 121

Social Media Media Best Practices Skype 121

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Jay is the founder of [link] and host of the Social Pros podcast.

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

Hubspot

OCTOBER 8, 2020

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn't come to a halt. In fact, a new report from Monetate and Econsultancy concludes that UK marketers report a 26% increase in conversion rates from real-time marketing. The reason?

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Convince & Convert

AUGUST 30, 2013

and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.

Skype 129

Skype Social Media Communities RSS 129

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

Skype 126

Skype RSS Social Media Television marketing 126

ConvertKit

NOVEMBER 20, 2020

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Plus, quizzes are known for having high conversion rates, with some creators reporting average conversion rates of 50%! Twitter: Tweet.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Please Support Our Sponsors. Listen Now.

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Please Support Our Sponsors. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Outgrow

FEBRUARY 25, 2021

Source: Twitter. Podcasting. Podcasting is an effective growth hacking strategy for this stage as it creates awareness around your company and adds credibility. Reach out to renowned personalities in your niche for your podcast while also making guest appearances on others. The best part? It’s free of cost! Believe us !

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Sprout Social

OCTOBER 5, 2016

Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. According to an L2 Inc report, when consumers witness user-generated content while shopping, the conversion rate increases by 4.6%. Determine who your audience is by doing a bit of research.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Rev

SEPTEMBER 20, 2023

The latter looks like cold calling, for example, and generally sees very, very low conversion rates. It’s much harder for me to measure and really understand what impact my podcast has, or a community that I sponsor has.” Because there is creating demand for your solution—and then there is forcing demand. Paid search, SEO.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Convince & Convert

AUGUST 9, 2013

Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Organization 136

Organization Effectiveness Business Skype 136

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Jason Miller, Beam Global.

Skype 130

Skype Social Media Work Management Storytelling 130

Convince & Convert

NOVEMBER 15, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. From Janrain , a free guide to improve your conversion rates and your data quality. Jay is the founder of [link] and host of the Social Pros podcast. Erich Marx, Nissan @emarxe. Please Support Our Sponsors. Listen Now.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136