Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. You can follow Highspot on Twitter @Highspot. Guest post by Mary Ade.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Envy

MARCH 4, 2021

Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score. You first need to know a leak exists so consistently investigate, look for clues like: Low conversion rates from specific landing pages.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Scoring Lead Ranking 107

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Unbounce : A landing page design and creation tool, Similar to InstaPage , Unbounce offers several features to help increase conversion rates. Connect with him on Facebook and Twitter. Always open for new ideas & discussions.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Launch Marketing

JUNE 23, 2021

Download the B2B Content Marketing White Paper for insights on using personas, content and personalization to boost CX. This data can help you better understand your audience, their site behaviors and the conversion rates of various assets. Looking to elevate your customer experience? Common Challenges with Marketing Data.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. Social proof builds trust and helps increase conversions. Download a paper?

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. In other words, copywriting has a short-term conversion objective. The pre-Internet era was also the era of ad agencies, which dealt with all the writing stuff. It’s a complicated job.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

KoMarketing Associates

AUGUST 22, 2017

Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Vision Edge Marketing

JANUARY 18, 2018

We set performance targets for both response rates (such as open and click through rates), conversion-to-conversation rates, as well as request for proposal and proposal-to-close rates and total net new customers. We made our response rates targets but the conversion rates were below expectation.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Sprout Social

MAY 18, 2023

Paramount+ uses this method on Twitter , hooking their audience with an engaging question or statement, then pairing the copy with branded hashtags, compelling calls to action (CTAs) and video teasers of their upcoming shows. Pay attention to platform nuances like this that can have a big impact on your post performance and conversion rate.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Binary Demand

JUNE 27, 2023

On paper, B2B lead generation companies may be described relatively simply. By tracking key metrics such as conversion rates, customer acquisition costs, and return on investment, they can identify areas for optimization and make data-driven adjustments to enhance results. These insights clarify how B2B lead generation works.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. Social media is conversation, and that conversation leads to more followers and likes, and that means more opportunity to find prospects and alliances. I download the paper. Lead/Conversion Metrics.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

ClickZ

MAY 25, 2023

Even the best copywriters know the terror of the blank white paper or screen. By focusing on the customer as a whole and considering all of their needs and preferences, a holistic email marketing strategy can help build long-term relationships with subscribers and improve overall engagement and conversion rates.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Ideal Customer Profiles 157

Ideal Customer Profiles Work Management Budget Programs Advertising Agencies 157

DealSignal

APRIL 27, 2023

Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Ultimately, this can help speed up the buying cycle and drive higher conversion rates. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Marketing Insider Group

APRIL 20, 2015

So, what is getting in the way of so many sales and marketing conversations? Someone who downloads a white paper or registers for your webcast is not a lead. What Is The Average Conversion Rate From Inquiry To Lead? There is a ton of research out there on lead conversion rates , and some of it is even done by industry.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions. THE PAYOFF.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Webbiquity

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Planning 100

Planning Marketing & Strategy Twitter Class 100

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g.,

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 161

Social Media Media Viral Marketing Skype 161

Sana Commerce

MAY 19, 2022

This data can help you make informed decisions to help increase your conversion rate. Social media analytics give you information about how customers interact with you on social platforms like Instagram, Twitter, Facebook and LinkedIn. Here are the metrics you should be measuring: Conversion rates. White paper.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Webbiquity

MAY 23, 2011

number of blog subscribers, Twitter followers, Facebook fans). Twitter (used by more than 40% of B2B marketers , and that figure continues to grow). Twitter followers. White paper downloads. Landing page conversion rates. Enhanced brand image and credibility as an industry thought leader or category expert.

Social Media 100

Social Media Media Case Study Case Studies 100

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). You can create a report for this that includes each piece of content and include sessions, new user sessions, page views, shares, conversion rate, etc. Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Rev

SEPTEMBER 20, 2023

Successful marketing playbooks used to feature high-value downloadables like white papers and ebooks. The latter looks like cold calling, for example, and generally sees very, very low conversion rates. They might’ve seen somebody talking about you on Twitter, they’ve listened to podcasts, and then they go to Google.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Webbiquity

FEBRUARY 16, 2016

80% report their efforts are only “slightly” or “somewhat” effective; just 16% rate their efforts as “very” or “extremely” effective. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 74% use LinkedIn, and 42% use Twitter. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Unbounce

MAY 15, 2019

But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Marketing managers want ads with high CTRs and conversion rates. Share her awesome tips on Twitter. Not so fast, Billy Ray. It’s overwhelming.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Valasys

JUNE 13, 2019

According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). The lead sources should be analyzed, documented & reported.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Sana Commerce

FEBRUARY 21, 2023

If B2B companies apply personalization strategies to their websites, they are likely to witness an increase in conversion rates and customer engagement. LinkedIn, Twitter and Facebook are great channels to show your customers that you are at their service and that you are ready to make business personal.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” via H&R Block. Holy Social!

Social Media 141

Social Media Activities Media Skype 141

DivvyHQ

JULY 16, 2019

You’re paying good money to sponsor ads on Facebook, Twitter or Google and yet you’re sending these visitors straight to a sales page HOPING for a conversion. Let’s start with some simple numbers… When looking at first-time visitors across multiple industries, you can expect a 4-7% conversion rate.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Scoop.it

DECEMBER 19, 2019

If your site content is not accessible, 71% of visitors with disabilities will simply leave, damaging your bounce rate and conversion rates. If your link activates a file download, it’s helpful to include that in the link text, e.g., “Download our white paper” instead of “white paper.” .

Curation 54

Curation Content Click Rate Paper 54

Sana Commerce

DECEMBER 13, 2021

But pages need to load fast: 53% of mobile visitors to a website left if it took them longer than 3 seconds to load – which is a web conversion rate optimization statistic you can’t ignore. And make sure you also consider conversion rate optimisation services to maximize your website’s overall performance.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

But pages need to load fast: 53% of mobile visitors to a website left if it took them longer than 3 seconds to load – which is a web conversion rate optimization statistic you can’t ignore. And make sure you also consider conversion rate optimisation services to maximize your website’s overall performance.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

SnapApp

APRIL 8, 2014

Lead Conversion Rate. If one of your interactive content goals is to drive leads, then measuring your lead conversion rate is the one metric you should be looking at closely. Link-Out Click Through Rate. Is attaching a lead form in the middle of your survey more effective then attaching it at the end?

Interactive Marketing 48

Interactive Marketing Content Marketing Click Rate Content 48

SmartBug Media

NOVEMBER 10, 2021

When setting goals regarding conversion rates, do your research and find out what the industry benchmarks are for setting conversion rates. Some KPIs might include "decrease in bounce rate" or "increase in form submissions.". White papers. How-to presentations. Optimize your website. Maximize social media.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52