article thumbnail

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100
article thumbnail

Grow your brand without advertising

Kevin Indig

People use many platforms at the same time: Google, Twitter, Threads, Email, etc. After adding visuals to the landing page, we saw a significant improvement in conversion rates. Others are great on cable news programs, while they might struggle in the social media world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Build a Highly-Engaged Email List

PureB2B

They can also be integrated with certain social media platforms like Facebook and Twitter. You can also create popups to help increase lead conversion rates. You can also build a microsite with landing pages that capture lead data. Email signup forms can (and should) be optimized on every page of your website.

article thumbnail

5 Ways to Build a Highly-Engaged Email List

PureB2B

They can also be integrated with certain social media platforms like Facebook and Twitter. To optimize form conversions, make sure that your form is short, sweet, and straight to the point. You can also build a microsite with landing pages that capture lead data. Optimize Your Signup Forms and Popup Boxes. Blog, blog, blog!

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). By directing clicks to a landing page customized for a specific email rather than a generic home page, marketers can significantly improve their conversion rates.