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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. Delight is fleeting, but profit will ensure that it is enduring.

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. higher basket rates, 4.8X When shoppers engage with the right product recommendations, conversion rates increase. AI saves merchandisers (and customers) time.

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. Its visual merchandising feature allows website owners to better control how the search results appear and the order that they appear in. Image provided by Algolia.

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How to Use AI to Build a Better Shopping Experience

Salesforce Marketing Cloud

Use AI to enhance merchandising planning and forecasting Merchandising planning ensures that retailers have the right product in the right place when it’s needed, in the correct quantity, and at the best price. Or you can use AI-powered voice recognition so customers can talk to your site like they would a store associate.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. Less easily predictable: supermarket and media conversion rates went down as consumers spent more time searching for something they wanted. Retail foot traffic tracker Placer.ai

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Why referral marketing is business’ secret sauce?

Valasys

Higher Conversion Rates: Referred customers convert and buy more compared to other marketing strategies. Provide in-store rewards such a cash off or customized merchandise for successful reference. This metric will allow you to measure the total air that is covered and conversion of leads across marketing channels.

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

Know your conversion rate. Track your conversion rate over time to help you identify trends and act on them quickly. For example, if your conversion rate drops suddenly, this may indicate an issue with your checkout workflow or site performance. How many visitors place an order? Simplify product discovery.