Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. The strategy has worked by introducing an education program with physical training events, complemented by webcasts and demos on how to use various social platforms.

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Convince & Convert

FEBRUARY 16, 2012

Eric : I don’t know if you saw the new homepage that Marketo launched. Jay : I’m pretty sure that they have a conversion rate test running at Marketo. We’re doing a webcast… Jay : If you’re going to unfurl an infographic, are you actually printing it on a scroll? on Twitter.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115