Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Lead Gen 48

Lead Gen Twitter Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. It is recommended that you choose an ESP that allows you to execute an email sunsetting strategy and removes the subscribers that have been dormant over a long period of time.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

For example, if your Twitter handle has a broad reach with low engagement, that’s usually a negative, because it shows your content hasn’t resonated well with your audience. Conversions. Customer conversions are critical to the success of marketers, and no strategy would be complete without measuring the number of acquired customers.

Social Media 134

Social Media ROI Social Marketing Media 134

Webbiquity

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

Social Media 100

Social Media Media Case Study Case Studies 100

Vidyard

FEBRUARY 22, 2017

To understand the importance of traditional marketing channels alongside a savvy social media strategy, we dove into demand generation, marketing awareness, and more in this interview: How can marketers stand out amid the noise? Sure having Facebook, Twitter, and all these social networks is great. It’s a bit nebulous.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

6sense

DECEMBER 9, 2021

10% better conversion rate. Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. RepTrak developed a new go-to-market strategy for H2 2020 and stuck with it. The result?

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

MAY 19, 2017

When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. Set a smaller budget, test it for a few days, and then check the conversion rates. The Marketing Benefits of Quora.

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. It is recommended that you choose an ESP that allows you to execute an email sunsetting strategy and removes the subscribers that have been dormant over a long period of time.

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

ClearVoice

APRIL 11, 2019

Feel free to use our buyer personas template down below to jumpstart your messaging strategy. Before you start thinking up clever names or digging into aspirations and obstacles, lay out the buyer persona strategy in a brainstorming session with your team. Put your ear to the ground on Twitter, Facebook, Instagram, and LinkedIn.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Boosted our conversion rate by 86%. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. Grew high-quality leads by 80%. So, how did we do it?

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Adobe Experience Cloud Blog

APRIL 5, 2012

They took to the stage in a very informal conversational manner to discuss everything on the mind of a good social media marketer; Google+, Facebook, Twitter and everything in between, including lots of takeaways for the B2B marketing world. Do you see all the mentions on Twitter or is it just overwhelming?

Marketing & Strategy 48

Marketing & Strategy Conference Twitter Facebook 48

Vidyard

NOVEMBER 11, 2016

Video is a key component of the SolarWinds marketing strategy, helping the company create a unique, relatable voice that stands out for IT professionals. Conversion rates on email marketing programs with video content are 200% that of traditional email campaigns. Finalists: Cisco, Marketo. Small Business, Big Bang.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Kristina Halvorson's Content Strategy for the Web. Marketing and Sales Alignment – Marketo eBook (New!). Blog Marketing Interactions Twitter Ardath421. Patsi Krakoff's blog Writing on the Web.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Video content will get personal with more and more marketers using automated video personalization to bring viewers into the story (and boost conversion rates as a result). In 2016, marketers will start focusing on how they can adapt their video strategy to help their sellers sell. From generic to personal.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Delphine stressed the importance of putting in place the mandate to create a social strategy across your entire business. Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. Did you attend FUNNEL? What’s in the FUNNEL?

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Adobe Experience Cloud Blog

APRIL 12, 2011

Marketers can do the same with the products they market, the strategies they use in their B2B marketing that achieve positive marketing ROI and even how a more efficient lead nurturing process boosts conversion rates for their company.

RSS 48

RSS Marketo Lead Nurturing Marketing & Strategy 48

Customer Experience Matrix

NOVEMBER 4, 2010

It’s tempting to discuss the business strategy behind this, but I assume that you Dear Reader are a marketer and therefore it's not your problem So let’s look at what the system actually does. Customer fit is based on static attributes such as title while activity score is based on events such as email opens or Twitter posts.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 7, 2015

Although Conversion Rate Optimization (CRO) was a hot topic in 2014, most companies have not fully embraced their CRO to the extent that they should have. In 2015 and well into the future, video content is expected to be the leader in increasing conversion rates. Today content is at the heart of our marketing strategies.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

FEBRUARY 22, 2013

An increasing number of CMOs view lead scoring, the process of ranking leads based on their sales-readiness , as a key component in their B2B marketing strategy. Lead scoring done right can lift conversion rates and remove some of the all-too-common friction between Marketing and Sales. And for a good reason.

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . There are a large variety of PPC ad platforms available that database marketing strategies can apply to. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Vidyard

DECEMBER 2, 2015

We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

B2B Marketing Zone Posts

MARCH 3, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Inbound marketing is the wave of the future. Gentle touches mapped to buyer personas and other variables.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Top 10 online video promotion strategies. Today, your SEO strategy for YouTube is as important as your Google strategy. What’s not to like about that?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Planning which channels to use and how you will execute your ABM strategy. Systems/Mediums: Where am I seeing the best conversion rates, the best ROI? You can read a case study here. Data: Can I optimize my target personas?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Martech Advisor

APRIL 14, 2020

Landing pages are a crucial component of the digital marketing strategy to improve User experience and, therefore, conversions. Marketers work with conversion rate optimization (CRO) experts, copywriters, and designers to design high-performing landing pages. Forms contribute to the conversion rate of your landing pages.

Landing Pages 135

Landing Pages Design Examples Work Management 135

Oktopost

DECEMBER 16, 2020

Advances in technology have made this the best option, as 77% of marketers saw a higher conversion rate than those who didn’t use software solutions. Lead generation software has a wide variety of applications in marketing strategy. Improves your open, reply, and conversion rates. . Pricing starts at $64.99/month.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Automation Services 98

Martech Advisor

NOVEMBER 15, 2019

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. The conversion rates are poor. Targeted content is a vital lever in your lead management strategy.

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

SnapApp

FEBRUARY 13, 2018

Today, 84% of companies have made it a key focus in their marketing strategy: . . . And, 74% of businesses increased sales with a multichannel strategy, while 64% increased consumer loyalty/acquisition. . 9 0% of marketers report higher profits and sales with multichannel strategies. Multi-channel marketing. . .

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

Hubspot

NOVEMBER 18, 2020

Twitter Custom Audiences – Segment your audience for retargeting campaigns based on website or app activity. Your custom audience must be greater than 100 Twitter users to trigger retargeting. It’s a marketing mantra across strategies for good reason, and social media lead generation should be part of your analysis. Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101