The Point

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A After six months, Sungard AS was able to report the following: • Email open rates increased more than 260 percent , while click rates more than doubled. Re-posted with permission.

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

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Integrating Social Leads into the Demand Generation Funnel

The Point

They discovered that while ads garnered a nearly 4% conversion rate, which is pretty high, advocacy garnered an almost 52% conversion rate, which is 12.5 In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. times higher.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

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Why Is Marketing Automation Maturity Still Woeful?

The Point

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Lead to sale conversion rates? The major software players in the marketing automation space have also seen a lot of changes in the last 5 years. What do we want this software to achieve?

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Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors). HS] Thanks Paul!

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9 Proven Ways to Increase Webinar Response

The Point

An effective registration page, one that maximizes conversion rates, reinforces the value of the event – perhaps by providing additional, more detailed information like speaker bios or an agenda. Marketo, Pardot) with your Webinar platform (e.g. Make sure your registration page closes the deal. Citrix, Webex.)