Production-Marketing-Sales: Alignment 4.0
Exo B2B
APRIL 5, 2018
Let’s start by talking about marketing-sales alignment. Increase the conversion rate of sales (from 30% to 40% -Altman’s Landing); Measure a more accurate return on investment in marketing. Now, if the data coming from your marketing department is not consistent with that of sales, what do you do?
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