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| | IT'S ALL ABOUT REVENUE
DECEMBER 13, 2011 A Painless Guide to Planning a Marketing Budget
by Brian Kardon | Tweet this I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. But now I look forward to the marketing budget process. And I know precisely what my Marketing team has to do to hit those targets. To explain, I created a sample marketing budget below. Conversion rates between stages. o Inquiry to MQL 10% ( Marketing Qualified Lead ). o MQL to SAL 20% ( Sales Accepted Lead ). o SAL to SQO 75% (Sales Qualified Opportunity).
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