How Performance Marketing Accelerates B-to-B Prospecting
Biznology
JULY 5, 2012
Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever. Pay per lead.
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