Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. To see what she is up to next, check out her Twitter feed.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Monitoring subscriber behavior: You can track subscriber actions, such as link clicks or purchases, to gain insights into customer preferences and interests.

Budget Programs 102

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 102

Webbiquity

JUNE 7, 2018

Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Top Rank Marketing

DECEMBER 20, 2023

When you pin, it’s a best practice to include a link back to the source. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Many searchers do not even realize that they are pulling up Pinterest pins, so they automatically go to the accompanying link and convert. Have some older, but still relevant pins?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

KoMarketing Associates

MAY 25, 2022

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. . Why would you spend money to gather leads when you could get them for free?

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Envy

JULY 13, 2022

We updated it, adding relevant recent stats and links to content from the last year. We made sure pages on our site were linking to it, with the links being text based and containing the primary keyword. 3) We ensured the linking was up to scratch and reassessed the keywords ensuring they were used correctly.

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

illumin

DECEMBER 13, 2023

Conversion rate Conversion rate is another commonly used email marketing data point. While conversion rate may be confused with clickthrough rate, it is different in that not everyone who clicks a link in an email will follow through with an action. Follow @illuminHQ

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Webbiquity

MARCH 30, 2021

Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. Conversational marketing via the use of live chat will be on the rise in 2021. You can connect with him on Twitter or LinkedIn. So much so that a J.D.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Bad bounce rates can land your domain on an email blacklist. Click-through Rate (CTR) CTR measures how many people clicked on a link, call to action (CTA), or image within an email. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Webbiquity

OCTOBER 9, 2018

But while retargeting is generally used with people who have been to your site, there’s a new workaround that allows you to retarget anyone that clicks a link that you control. Personalization in digital marketing improves your conversion rate , which ultimately results in increased revenue. Conclusion. Image credit: e-tailing.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Optinmonster

FEBRUARY 18, 2024

You can easily pull reviews from Twitter and display them on your site with a plugin like Smash Balloon. Smash Balloon’s Custom Twitter Feeds Pro lets you seamlessly integrate a Twitter feed into your website. Don’t forget, there are probably some awesome testimonials about your company on social media already.

Work Management 71

Work Management Marketing Management eCommerce Ideal Customer Profiles 71

Marketing Insider Group

NOVEMBER 23, 2023

Follow Whole Foods on Twitter for a constant stream of ideas and recipes. This is where you should hear about social media strategies (linked to the buyer persona’s habits and usage), marketing automation workflows, email newsletters, guest posting, speaking events, etc. Read the QuickBooks blog.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

SmartBug Media

NOVEMBER 24, 2021

This type of marketing is great for growing your brand awareness because it often results in high-quality leads and increased conversion rates due to its targeted nature. High inbound links: Search engines like Google look at inbound links as a signal of quality and authority. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

DECEMBER 21, 2023

On launch day, send an email campaign about the product being live with a link for people to check out. Notice how Zapier links to a sign-up page in the blog. Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Well-crafted opt-in forms can increase conversion rates by up to 785%.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Zoominfo

APRIL 30, 2018

Social media (LinkedIn, Twitter, etc.). Track conversion rates. Although channels and conversion rates will give you some insight into the candidate journey, it doesn’t paint a complete picture. Common traffic sources include: Organic traffic (from search engines like Google and Bing). Paid advertising. Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

B2B Digital Marketer

DECEMBER 21, 2023

Utilize Behavioral Triggers in Messaging: Incorporate behavioral triggers like urgency, scarcity, social proof, and reciprocity in your messaging to enhance engagement and conversion rates. By harnessing behavioral insights, businesses can enhance their marketing effectiveness and conversion rates.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Webbiquity

MARCH 1, 2018

They will not only connect their online community with you, but also improve your social media exposure, boost user engagement and conversions, and drive more traffic to your site. It Helps You Build a Diverse Link Profile. Asking influencers to link to your content is one of the most powerful ways to build quality links.

SEO 224

SEO Opinions Transparency Communities 224

ConvertKit

JANUARY 27, 2021

Scenario A: Posting a landing page link once or twice. Still, they’re a bit shy about self-promotion, so they only share a link to the landing page once a month. Assuming the average click rate is 5% of total emails delivered, this one email to a list of 2,000 people results in 100 landing page views. 3 – Social media.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Hinge Marketing

MARCH 5, 2015

With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Much of Twitter’s appeal lies in the direct connection it allows between your firm and your target audience. If you’re new to Twitter marketing , it can seem like a strange new world.

Twitter 48

Twitter B2B Thought Leadership Social Media Thought Leadership 48

Sprout Social

APRIL 27, 2022

When Twitter launched, messages were limited to 140 characters. Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

ConvertKit

NOVEMBER 20, 2020

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Plus, quizzes are known for having high conversion rates, with some creators reporting average conversion rates of 50%! Twitter: Tweet.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

SmartBrief - Marketing

FEBRUARY 11, 2024

Image-based CTAs: Eye-catching images with embedded links that grab attention and entice clicks. Social media CTAs: Inclusion of social media icons or buttons to encourage followership and engagement on platforms like Facebook or X (formerly known as Twitter).

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. Social proof builds trust and helps increase conversions.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Sprout Social

APRIL 7, 2021

It tells you how often people click on specific links, ads and other elements of your social media posts. Your click through rate is a great indicator of silent engagement and highlights what types of content motivates your audience to take meaningful action. Conversion rates. We're back in full swing!

Social Media 135

Social Media Long Tail Marketing Media CTR 135

Optinmonster

JULY 28, 2022

Link clicks. Here’s how to calculate your website conversion rate. So even if you have a lot of traffic and a high conversion rate from visitor to subscriber, none of that matters if those conversions aren’t ultimately generating any revenue. Did they click a link embedded in a lead magnet?

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Referral traffic and backlinks Referral traffic and backlinks are all about how often people arrive at your website through external links from other sites.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Sprout Social

MAY 18, 2023

Paramount+ uses this method on Twitter , hooking their audience with an engaging question or statement, then pairing the copy with branded hashtags, compelling calls to action (CTAs) and video teasers of their upcoming shows. Write a one-sentence summary of the article, and share a link to it in your comment section or bio.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Unbounce

MAY 15, 2020

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. The highest conversion rates aren’t an accident—they’re the result of fine-tuning each element of your campaign on a continuous basis.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Webbiquity

SEPTEMBER 21, 2020

The rate at which you turn site visitors into buyers or known sales prospects is arguably the most important metric for your business, and there are many tactics you can use to boost it. Here are five of the most effective techniques to boost conversion rates. To see what she is up to next, check out her Twitter feed.

Conversion Rate 143

Conversion Rate Conversion Click Rate Newsletter 143

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. What makes content engaging on social media?

Social Media 65

Social Media Media Blogger Demographics 65

seo.co

JANUARY 3, 2023

Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn). ” You’ll also be able to track conversion rates and see if you’re getting more clicks from online campaigns than offline ones. We specialize in high quality link building for law firms.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

ClearVoice

MARCH 26, 2024

A user may engage with content by clicking a link, completing a form, or taking any other action. These KPIs tend to be the most important because they are directly linked to company goals. Then, you’ll need to import the template and link it to your account.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

B2B Digital Marketer

OCTOBER 26, 2023

Harness the Power of Metrics Use analytics tools to measure user engagement, conversion rates, and other key performance indicators that reflect the effectiveness of your user-centered design approach. Look for opportunities to update or integrate systems for a more streamlined user experience.

Design 52

Design Customer Satisfaction Case Studies Amazon 52