Anything Goes Marketing
JUNE 22, 2008
Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. Therefore ensure that you have a call to action on every page to engage new visitors and turn them into leads that you can market to.
Anything Goes Marketing
SEPTEMBER 3, 2012
I could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action. I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices?
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Anything Goes Marketing
JULY 4, 2010
Here are the problems with this approach: If you ask for too much information, your form conversion rate will go down. The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. Until next time.
Anything Goes Marketing
OCTOBER 13, 2008
The conversion goal is for prospective clients to call or complete the short contact form. Lead results so far have been pretty good, but conversions are terrible (we have not used any of these landing page designs yet). It's possible that we are not attracting the right audience, however it may be another reason. Here's why: a.
Anything Goes Marketing
MARCH 11, 2007
Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). You also need to know the average purchase price. Email Labs has a similar email ROI calculator.
Anything Goes Marketing
AUGUST 24, 2006
Marketing Sherpa has just published a case study in which Career Builder improved its conversion rate by adding a "learn more" button underneath the "buy now" button on its home page. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads". Makes sense eh?
Anything Goes Marketing
NOVEMBER 16, 2008
It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.
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