Adobe Experience Cloud Blog
NOVEMBER 2, 2010
We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.
Adobe Experience Cloud Blog
JULY 30, 2009
David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. These showed up as wild sales forecasts, leads being dropped, crummy conversion rates, and very poor visibility. Average time to convert.
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The Point
SEPTEMBER 6, 2011
All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. All-hands discovery session yields important insights, priorities.
The Point
NOVEMBER 5, 2009
It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. Today, lead management in the CRM system starts when sales get the lead.
Adobe Experience Cloud Blog
AUGUST 31, 2011
One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. In addition, Marketo uses its post-event follow up tools, which allows our marketing team to close the loop on a timely basis and boost conversion rates.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Lead Management. Marketing Automation.
Adobe Experience Cloud Blog
AUGUST 31, 2010
This focus helped lead conversion rates increase by nearly 20%. It directly impacts the level of effort sales reps dedicate to lead follow-up and helps keep companies top-of-mind. There has been a tremendous increase in the number of firms using lead management. Optimize Data Quality and Quantity.
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