A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
DECEMBER 18, 2011
Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Here’s ReachForce.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services.