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How B2B Brands Can Drive More Leads This Year

Webbiquity

B2B brands are looking to tap the increased social media penetration for generating more leads. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. You can also use the LinkedIn Lead Gen Forms in your Sponsored Content.

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Why would you spend money to gather leads when you could get them for free? Because you’ll get better quality leads when you pay to reach them. According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate?

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The Bluebird is Flying High – How About Your Twitter Lead Gen?

Adobe Experience Cloud Blog

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

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Breaking the Lead Gen Stereotypes

Lead Liaison

If you follow the above 4 steps, you will have a consistent pipeline with relevant leads. Additionally, your business will earn a higher conversion rate due to higher quality of more actionable leads. Follow me on Twitter @sojoodi, or email me directly at sahand@gopherleads.com. #5 – Remarkable Results.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The leads are better. LinkedIn has done a great job at training their AI for lead generation form conversions.

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Five Ways to Use Colors to Create Effective Landing Pages

Webbiquity

One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. To see what she is up to next, check out her Twitter feed. Image credit: depositphotos.com. However, there are certain aspects of it that are generally established.