Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
This is the first of two posts that will look at how to improve conversion rates to get more value from each click. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors.
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