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Top 10 Email Marketing Tips for Financial Services

SendX

For example, if you're targeting small business owners, navigating the many rules and regulations associated with business ownership will help to form a financial plan to manage income and expenses during retirement. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Measure everything.

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts.

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. This adds self-sustaining passive income streams to your company's profits while lowering marketing costs with increased margins. Your posts are more likely to be shared and your marketing list is growing.

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7 free ways to drive traffic to your landing page

ConvertKit

They post a link to their blog’s Twitter page with 500 followers and get 10 landing page views a month from an average engagement rate of 2%. Using their email list and Twitter account once each, our creator achieves 110 landing page views a month. Show behind the scenes and post quick thoughts on Twitter.

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

Her travel blog’s income crashed to zero. The resource she already had was an audience of 9,000 developers who followed her on Twitter. Monica also knew there was another challenge developers face when it comes to blogging: they think they needed a massive Twitter following to see success. Image via Monica Lent on Twitter.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation can increase open rates and click-through rates on your marketing emails, and boost conversion rates on your website. What Is Lead Segmentation? InactivitySensor.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Instagram comes in second with 76%, followed by LinkedIn (59%) and Twitter (53%) (Social Media Examiner) The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social) Headlines in the form of a question tend to receive 23.3% is expected to reach $8.2