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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. 11 Tips to Help You Cultivate a Data-Driven Marketing Team. It highlights important questions you should ask potential analytics providers ( including HubSpot! What are your company's typical email click-through rates?

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How to Build a Process for Growth Experiments

Hubspot

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing. Here are a few tips to keep in mind: Test one thing at a time.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. And in this post, we'll give you 11 tips to help you cultivate an entire team's worth of data-driven marketers. What are your company's typical email clickthrough rates? But boy, has that changed.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

It's an opportunity to duplicate that page for other campaigns and optimize for conversion. That conversion rate optimization (CRO) is a major component of growth hacking. Improving homepage conversions with product messaging (Trello). Reducing form length to increase conversions (InsightSquared).

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki.

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17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

Tip: If you record your calls for training or quality assurance, you can also use the recordings to transcribe questions and answers if you don't want to bug your sales and services teams. A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. So what did we do?

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Getting Everyone on Board: 13 Tips for Gaining Buy-In for Experimentation

Convert

I’ve consulted for several clients as well as run experiments at HubSpot and Workato. While no two companies and their cultures are the same, I’ve come across a few “soft skills” that will help you build the case for experimentation and conversion rate optimization at your company. Some tips that I’ll cover include: 1.

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