Hubspot

NOVEMBER 22, 2011

Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. Sometimes just a fresh new look can positively impact conversion rates.

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Optinmonster

APRIL 27, 2023

We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful. What is a Lead Generation Form? What Do the Best Lead Capture Forms Have in Common? Then the business can send email marketing campaigns over time to nurture leads.

Lead Generation 92

Lead Generation Sales Qualified Leads Examples Generation 92

Hubspot

JUNE 11, 2012

For the marketing team at HubSpot, for example, it's important for us to know the size of contact's business, because the marketing challenges of a 5-person company are much different than those of a 5,000-person company. At HubSpot, we like to use the phrase "segment of one" to describe ideal targeting. Segment, segment, segment!

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Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. Here are a few tips to keep in mind.

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Hubspot

JANUARY 15, 2015

A CTA leading to your case studies page. Bonus Tip: Get personal. At HubSpot, we call this "smart content.". Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. Get Inspired: Webinars are really effective as part of a lead nurturing workflow.

Case Studies 28

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Hubspot

JANUARY 28, 2021

Megha Muchhala, Product Marketing Manager at Vimeo , shares some key insights on how to integrate your video efforts with your lead generation tactics. Vimeo's Tips for Generating Leads Straight from Video. You always want your user experience to stay tip-top no matter how they're viewing your video content.

Sales Qualified Leads 101

Sales Qualified Leads Video Marketing Top of Funnel Tips 101

Hubspot

JULY 16, 2012

When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. This no-hassle process increases the user’s motivation and facilitates the conversion. 8) Shopify.

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