Hubspot

JULY 16, 2012

When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. Check out how LaunchRock accomplishes this by telling visitors they can launch a page "in minutes."

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Privacy Opt-out Brand Identity Branding 28

Hubspot

DECEMBER 11, 2012

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.

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Landing Pages Tips Privacy Policies Lead Capture 28

Hubspot

MARCH 27, 2012

Aaah, the elusive lead-capture form. There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them. Note some of these other major factors that contribute to whether a landing page visitor will complete the form: The value of the offer to be redeemed.

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Landing Pages High Quality Lead Enterprise Management Sales Qualified Leads 28

Hubspot

JANUARY 15, 2013

Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Think fast!

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Landing Pages Lead Gen Paid Search Agency Top of Funnel 28

Hubspot

OCTOBER 28, 2011

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet.

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Landing Pages Top of Funnel Privacy Policies Sales Qualified Leads 28

Hubspot

NOVEMBER 2, 2020

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.

Landing Pages 101

Landing Pages Tips Privacy Policies Lead Capture 101

Hubspot

DECEMBER 21, 2010

Above-the-fold - The part of a web page that is visible without scrolling. CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. It is generally more desirable placement on a website because of its visibility.

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Cost Per Thousand Email Marketing CPM Privacy Policies 28

Hubspot

FEBRUARY 17, 2012

CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion Rate - The percentage of recipients who respond to your call-to-action in an email marketing campaign or promotion. Image credit: Horia Varlan.

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Cost Per Thousand Email Marketing CPM Opt-out 28