ViewPoint

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%. Brian Halligan, CEO and Founder of HubSpot. In the process it increased conversion rates by 136%. She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. Chapman.

Best Practices for Conversion Rate Optimization

SnapApp

Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization. Attendees were presented with tips and strategies to increase their conversion rates. Matt Barby, head of growth and global SEO at HubSpot, gave viewers amazing tips to enhance their website and improve their conversion rate optimization.  .  .

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. The median conversion rate is actually 2.35%. Crazy, right? How do they do it?

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. SumoMe offers a suite of free tools to help you increase your site conversions.

B2B Marketing Trends for 2016

Steve Peck, Cofounder, Docalytics & InsideContent Marketing [link] B2B Marketing Trends for 2016 26 Collaborate with Industry Influencers Use Influencers to Amplify Your Message The average click through rate is 0.1%, banners don’t work anymore, and. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. Look for.

12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]

Hubspot

So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. 1414059681887&t=1414379029175'' alt=''Twitter Conversion Data HubSpot'' 540px border=''0'' /></a></p> What other tips do you have for increasing conversions on Twitter? Social Media

Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

Hubspot

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. HubSpot''s Pages Report ), sort by time of day and day of week, and analyze trends you see in performance. 3) Content Balance. Blog Publishing Optimization. Is more always better?

Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords

Hubspot

We''re on a historical blog optimization kick over here on the HubSpot blogging team. In this post, I''m going to make an even stronger case, focusing on one specific conversion optimization tactic: keyword-based conversion optimization. How We Approached Conversion Optimization. Sometimes, the conversion rate would even decrease. Then, we had another idea.

7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

Hubspot

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. Try to guess which of these two CTAs had the highest clickthrough rate.

B2B Marketing Trends for 2016

Steve Peck, Cofounder, Docalytics & InsideContent Marketing [link] B2B Marketing Trends for 2016 26 Collaborate with Industry Influencers Use Influencers to Amplify Your Message The average click through rate is 0.1%, banners don’t work anymore, and. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. Look for.

How to Optimize Your Promotion Channels & Increase Conversion Rates

SnapApp

Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot.  . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Here are some quick wins to increase conversion rates on your promotion channels. 1. Social.

How to Optimize Your Promotion Channels & Increase Conversion Rates

B2B Marketing Insider

Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […]. The post How to Optimize Your Promotion Channels & Increase Conversion Rates appeared first on Marketing Insider Group.

Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%

Hubspot

Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals. The conversion rate of the newly designed homepage increased 106% ! This helps to decrease your bounce rate. 2. Connect with HubSpot and for good reason.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Upon learning these statistics, we did a little—actually, a lot—of digging to find out who/what is actually to blame for these disproportionately low conversion rates. Blog subscription.

Email Marketing ROI: Measure with Ease Using HubSpot

Synecore

HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Don’t believe me? There you have it!

B2B Marketing Trends for 2016

Steve Peck, Cofounder, Docalytics & InsideContent Marketing [link] B2B Marketing Trends for 2016 26 Collaborate with Industry Influencers Use Influencers to Amplify Your Message The average click through rate is 0.1%, banners don’t work anymore, and. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. Look for.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Visitors to this post will unfortunately be assaulted with an obnoxious, screen-filling pop-up, but once past that, will learn from Tommy Walker “that ‘visually complex’ websites are consistently rated as less beautiful than their simpler counterparts. Moreover, (sites)…with simple visual design were rated as the most beautiful across the board.”

Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?

IKO-Systems

Your subject line is the gateway to all future conversions. Throughout your messages or within your conversations, be sure to provide the lead with a way to leave the discussion easily. Our predictive lead scoring solution has provided our clients with conversions  with an average of 8x more rates. . Imagine you’re about to dive headfirst into a big new list of leads.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report,  this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Inbound marketers double the average site conversion rate of non-inbound marketers, from 6% to 12% total. ” • 82% of marketers who blog see positive ROI for their inbound marketing.

Do You Qualify?: The Leads Test You Must Pass

IKO-Systems

Naturally, a question such as this should turn your mind towards your prospecting machine and your capabilities when it comes to harvesting leads and creating conversions with cold emails. By better understanding this you can access more quality leads and increase lead conversions. Have low churn rates because they close on their own terms. What is a qualified lead? Simple.

How to Write Ridiculously Persuasive Landing Page Content

Hubspot

Check out this example from Sidekick by HubSpot , an email tracking software that also provides insights, scheduling, and just about anything else you could think of. Check out how HubSpot effectively uses social proof to promote blog subscriptions. Either way, these are both critical points on the conversion path. Landing Pages Conversion Rate Daily Ralph G.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Try it now for Free - HubSpot's Free 30 Day Trial

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. Until now. Here's what I found. Crazy, huh? Jackpot.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. All my best interview questions are here for the taking. downloaded an ebook).

3 Form Fields That Kill Landing Page Conversion Rates

Hubspot

analyzed over 40,000 customer landing pages and identified three types of information that tended to lead to lower conversion rates. found that landing pages that asked users for their age tended to have much lower conversion rates than pages that did not. found that pages referring to telephone numbers or calling had lower conversion rates than pages that did not.

Personalizing Content with HubSpot COS

Synecore

HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Using Smart Content in HubSpot is a seamless and standardized way to provide personalized content to your website’s visitors.

13 Paid Search Pitfalls That Kill Your Conversion Rate

Hubspot

However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible. Trada’s webinar , "13 Ways You’re Killing Your Conversion Rate" lists some of the pitfalls that could cause your paid search campaign to take a turn for the worse. Your home page is not optimized for this conversion.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

Best 92

Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week

Hubspot

This week was a very practical week in HubSpot content. Business cards can be a great way to leave people with a way to remember you long after your conversation ends, but you need to make sure yours stands out in the pile of business cards they have piled on their desk. Little Call to Action Tweaks That Could Give Your Conversion Rates a Big Bump. SEO inbound sales

Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week

Hubspot

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. If you''d like some help optimizing conversion paths, check out the articles below to learn more about the various conversion stages, as well as specific ways that you can optimize your tactics to improve your conversion rates.

FAQ 16

The Ever Changing Landscape of B2B Social Media

Social Media B2B

According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 Blogging Communications Content Marketing Lead Generation LinkedIn Marketing Sales Social Networks B2B marketing B2B Social Media Hubspot linkedin metrics salesOne thing we can all count on in this crazy world of ours is change. From Whittington Consulting. Read More.

Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp. One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia. What does conversion rate mean, anyway? For most folks, the conversion goal measured is sales.

Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week

Hubspot

The indoor location services will create a dramatically different shopping experience for consumers and open up remarkable marketing possibilities for retailers to improve their in-store conversion rates. For marketers and sales professionals, a major part of our jobs has become simply attempting to keep up with rapidly evolving technologies. Twitter Tests Out New, More Visual Layout.

GPS 16

Traditional vs. Predictive Lead Scoring: Hard Math

IKO-Systems

Open and clickthrough rates, however, will provide a more accurate idea of the individual interest level.  . Furthermore, the sales leverage granted from information surrounding buying signals will translate into increases in sales close rates. variety of properties may influence a positive or negative rating for your leads. So what is it? Is Lead Scoring Right for You?

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. For example, if your media share-of-voice remains about the same from one month to the next, but your AdWords conversion rate drops by half, WPO metrics focus on the latter result.

Help 52

Advertising to Facebook Fans Improves Conversion Rates [New Data]

Hubspot

Connect with HubSpot For marketers, Facebook can sometimes be mysterious. The leading social network has many moving parts including Pages, Places, Groups, and more. One of the most difficult tight ropes to balance is how to use Facebook's paid advertising opportunities alongside its organic, free resources like Facebook Pages. This data was derived from a 4.1 Marketing Takeaway.

3 Key Factors For Improving Ecommerce Conversion Rates

Hubspot

The very best converting ecommerce sites make extensive use of remarketing tools to improve their ultimate transaction rate and retain visitors who are not yet ready to buy. For ecommerce sites that don't convert at 18% or better, implementing non-transactional leads can greatly improve their ultimate conversion rate. Connect with HubSpot They are: Call-to-action button.

How to Analyze Your Blog Posts: A Beginner's Guide

Hubspot

Make a list of your top 10 posts along with their traffic numbers and conversion rates. Now, ask yourself which scenario your top posts fit into overall: 1) low traffic but high conversion rate; 2) high traffic and high conversion rate; 3) high traffic but low conversion rate; or 4) low traffic and low conversion rate? Videos?

How to Use New Anonymous Targeting to Get Sales Faster

Hubspot

This post will delve into what those features look like -- but even if you''re not a HubSpot customer, it should give you some ideas of what you can do with functionality like this on your own sites. By surfacing more personalized messaging to your website visitors -- not just your leads, but your visitors who haven''t necessarily converted yet -- conversion rates increase.

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

Hubspot

Then you''ll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen. Only after considering these questions can we begin to think about optimizing our landing pages for conversion. Conversion rate optimization (CRO) is, simply, understanding human behavior.