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MARCH 6, 2012 [Conversion Rate, Hubspot] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%. Brian Halligan, CEO and Founder of HubSpot. In the process it increased conversion rates by 136%. She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. Chapman.
MARCH 6, 2012 | VIEWPOINT
[Conversion Rate, Hubspot] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
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