60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. BR: Bounce Rate.
How to Make Customer Experience the Heart of Your Internet Marketing Strategy
AUGUST 8, 2012
In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Your Landing Pages. Let's learn more, shall we? it's alive and kicking!
How will the Salesforce/Jigsaw acquisition change the B2B industry?
APRIL 23, 2010
Marketers are plagued by low delivery rates and buyer apathy. Studies show response rate drops off precipitously as required fields are added. After about three fields, response rated drop off fast. But the Salesforce.com/Jigsaw deal opens new opportunities. This drives up selling costs, reduces response rates, and leads to short tenure in sales and marketing – and as those men and women move to other jobs, the problem grows larger and larger. You would achieve much improved prospect data while dramatically improving response rates. over 4.5% Thanks.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. It does work.