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| | FEARLESS COMPETITOR
APRIL 23, 2010 How will the Salesforce/Jigsaw acquisition change the B2B industry?
Marketers are plagued by low delivery rates and buyer apathy. Studies show response rate drops off precipitously as required fields are added. After about three fields, response rated drop off fast. But the Salesforce.com/Jigsaw deal opens new opportunities. This drives up selling costs, reduces response rates, and leads to short tenure in sales and marketing – and as those men and women move to other jobs, the problem grows larger and larger. You would achieve much improved prospect data while dramatically improving response rates. over 4.5% Thanks.
| | HUBSPOT
AUGUST 8, 2012 How to Make Customer Experience the Heart of Your Internet Marketing Strategy
In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Your Landing Pages. Let's learn more, shall we? And here's how to do it.
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| | HUBSPOT
OCTOBER 18, 2011 Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. It does work.
| | B2B MARKETING ZONE POSTS
DECEMBER 1, 2010 Top 60 B2B Marketing Posts and Hottest Topics November 2010
Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. Hashtags. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing?
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