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The 17 Best Social Media Management Tools


Based on more than 1,000 user ratings, his top five tools are, in order: Agorapulse. Now part of Marketing Cloud. Build better relationships by listening in on conversations happening around your industry, business or niche.”

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60 Marketing Acronyms Every Industry Pro Should Know


It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. Examples:, Google. BR: Bounce Rate. CR: Conversion Rate.

How to Make Customer Experience the Heart of Your Internet Marketing Strategy


In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc.

How will the Salesforce/Jigsaw acquisition change the B2B industry?

Fearless Competitor

Marketers are plagued by low delivery rates and buyer apathy. Studies show response rate drops off precipitously as required fields are added. After about three fields, response rated drop off fast. But the deal opens new opportunities. This drives up selling costs, reduces response rates, and leads to short tenure in sales and marketing – and as those men and women move to other jobs, the problem grows larger and larger.