The 17 Best Social Media Management Tools
MARCH 27, 2017
Based on more than 1,000 user ratings, his top five tools are, in order: Agorapulse. Now part of Salesforce.com Marketing Cloud. Build better relationships by listening in on conversations happening around your industry, business or niche.”
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. Examples: Salesforce.com, Google. BR: Bounce Rate. CR: Conversion Rate.
How to Make Customer Experience the Heart of Your Internet Marketing Strategy
AUGUST 8, 2012
In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc.
How will the Salesforce/Jigsaw acquisition change the B2B industry?
APRIL 23, 2010
Marketers are plagued by low delivery rates and buyer apathy. Studies show response rate drops off precipitously as required fields are added. After about three fields, response rated drop off fast. But the Salesforce.com/Jigsaw deal opens new opportunities. This drives up selling costs, reduces response rates, and leads to short tenure in sales and marketing – and as those men and women move to other jobs, the problem grows larger and larger.