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How to Make Customer Experience the Heart of Your Internet Marketing Strategy

Hubspot

If customer experience (CX) is a new concept for you as a marketer, think of it as the overall experience a customer has with a partciular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use, and even advocacy of that brand.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. CR: Conversion Rate.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. They have less.