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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Plus you can research trigger events with Google. The issue here is improving conversion rates while capturing intelligence. Here’s ReachForce.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. One answer to this challenge is provided by "post-click marketing," a.k.a.