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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Here’s ReachForce.

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What Determines Success for B2B in the Online World?

EMagine B2B Blog

Without a good conversion rate optimization strategy, your visitors will flail around your site. Proper use of relevant hard and soft CTAs can catch visitors at all cycles in the buying phases, and either bring them back if they are still kicking tires, or direct them to a conversion if they are ready to act.