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34 Compelling Content Marketing Stats and Facts

Webbiquity

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top metrics used by B2C marketers to measure content marketing success are website traffic (62%), sales (54%), higher conversion rates (39%), and SEO ranking (39%). TopRank ).

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37 SaaS Content Marketing Statistics to Inform Your Strategy

Single Grain

Gartner ) More than 30% of SaaS subscribers cancel their subscription within the first three months. MailUp ) SaaS landing pages with a strong CTA get an 80% increase in conversion rates, and sign-up forms can be increased by 34%. Audience Behaviors Online users spend 20% of their online time consuming content.