Operation acronym: How to speak the language of the content marketing funnel
Tomorrow People
FEBRUARY 13, 2018
If you’re going to work with a content marketing agency, you’d better know your way around the content marketing funnel, and understand all the terms that come with it. Conversion assets. The CONTENT MARKETING sales funnel. TOFU: Top of the funnel content. MOFU: Middle of the funnel content. Inbound campaigns.
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