SnapApp

MARCH 30, 2017

What Does This Have to Do With Lead Funnel Efficiency? Our lead funnels are a kind of truth teller for marketing – what’s really coming out of all that content you’re creating? Lead funnel efficiency is the measure of how effectively you are qualifying the leads that you are sending over to sales. Or is it a bit more random?

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Efficiency 48

SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Overall conversion rates are not very meaningful. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

OCTOBER 17, 2019

But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . Instead of handing all of your leads to sales, differentiating by the baseline buying intent signals prospects give you through their conversion channel is a key first step.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . Alchemise Consulting “achieved a 25% conversion rate for sales-ready leads for a leading IBM business partner client in Australia,” says Chak Ng.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

OCTOBER 24, 2019

Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. By offering content and clear design that helps users see themselves in content, additional visitors will convert and move down your funnel. Qualify leads.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

SnapApp

OCTOBER 3, 2019

Many B2B marketers find themselves fighting an uphill battle against falling conversion rates, low email open rates, and changing goals. . And it works: Targeting users with content relevant to their position along in the buying process yields 72% higher conversion rates. . .

Practices 69

Practices Top of Funnel Marketing & Strategy Landing Pages 69

SnapApp

OCTOBER 17, 2018

This begs the question, why is it so difficult to drive the right leads down the funnel? From start to finish, marketers now need to do more to capture prospect attention, nurture them down the funnel, and arm sales with the prospect insights needed to effectively drive home sales. Take a look: 1.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

SnapApp

JULY 18, 2018

When digital content first started playing a serious role in modern marketing, the traditional formula marketers relied on was simple: Write quality content without getting too sales heavy, and you’ll drive engagement down the sales funnel. They engaged with more prospective customers and drove more leads down the sales funnel.

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

JUNE 7, 2018

There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). For example: This interactive calculator helped provide value to the middle of the funnel leads while also providing Paycor more detailed prospect information. 56% conversion rate. 133% Q1 quota reached.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

SnapApp

MAY 21, 2019

Editor’s Note: This is the second article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. Using the right keywords in your content can boost organic web traffic, and attract more bottom-of-the-funnel leads that have a higher intent to purchase.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

MAY 28, 2019

Create Content for Every Stage of the Funnel. A top-of-the-funnel lead needs to see different content than a lead who has already completed a demo with sales. An effective nurture program shouldn’t be overlooked, because it can shorten your sales cycle by moving leads through the funnel faster than they would on their own.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

JULY 11, 2016

74% reported better prioritized leads, more than half of survey participants reported seeing improved marketing and sales alignment, and 40% saw improved conversion rates from leads. . . From there, it’s up to the sales team to follow through on those bottom of the funnel leads. Create content for different sections of funnel.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Marketing Report 48

SnapApp

NOVEMBER 15, 2018

Despite the rapid growth of digital marketing in the B2B space, events still provide marketers with a tried and true method to bring quality leads into the sales funnel. When the marketers behind the brand wanted to boost engagement for an event via social channels, they created a fun contest to boost conversion rates.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

SnapApp

SEPTEMBER 10, 2019

It’s hard to increase the number of leads that your sales team accepts and works (improving your MQL to SQL conversion rate) if marketing and sales aren’t on the same page about the “Q” factor. Let’s explore some lead qualification techniques below. Interview your sales team. Manage your data health. Final thoughts.

Lead Qualification 59

Lead Qualification Lead Ranking Sales Qualified Leads Marketing Qualified Leads 59

SnapApp

JANUARY 15, 2014

When marketers incorporate interactive content into their campaigns, conversion rates rise as artistically crafted intrigue is complemented by scientific efficiency. In fact, interactive content drives click rates of 50%+ and lead form conversion rates of 80%+ (SnapApp Data) – Compare this with the average email click rate of 3.6%

Top of Funnel 48

Top of Funnel Marketing Automation Services Lead Scoring Lead Ranking 48

SnapApp

NOVEMBER 27, 2018

They’ve converted countless white papers, ebooks, contracts, reports, and other documents, helping them bring leads into the sales funnel, qualify those leads, and nurture them toward conversion. Conversion rates for static PDFs are around 1-3 percent. In the B2B space, marketers use PDFs all the time.

Examples 48

Examples Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

MAY 2, 2018

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Ready to jump to the middle of the funnel?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. . Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Bottom funnel: The potent, high-converting stuff.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

JULY 31, 2018

Customers no longer form an orderly queue at the top of your funnel. As such, your sales and marketing strategy needs to reflect this, taking into account the new “funnel” where customers can enter at any stage. GDPR will pinch the top of your funnel, but you will see higher conversions farther down the funnel.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

Customers no longer form an orderly queue at the top of your funnel. As such, your sales and marketing strategy needs to reflect this, taking into account the new “funnel” where customers can enter at any stage. GDPR will pinch the top of your funnel, but you will see higher conversions farther down the funnel.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 16, 2019

Work with your sales team to benchmark marketing activities against their normal lead-to-conversion rate and scale what works. Increase MQL Acceptance Rate. Increasing your MQL acceptance rate is fundamentally about focusing in your lead quality, not quantity.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Webinar Metrics 48

SnapApp

JANUARY 24, 2017

When Paycor , a multi-service software solution, wanted to drive buyers through their funnel, boost first-time appointments, and increase revenue, they looked to interactive content to help them reach their goals. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

When Paycor , a multi-service software solution, wanted to drive buyers through their funnel, boost first-time appointments, and increase revenue, they looked to interactive content to help them reach their goals. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

APRIL 26, 2017

Strength exercise: Connect your existing content to each of your buyer personas, at each stage of your sales funnel. When you prioritize the aspects of your lead flow that produce those super MQLs, you’ll quickly boost your conversion rates. Read more about identifying MQLs and improving the efficiency of your lead funnel. .

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

SnapApp

MARCH 21, 2018

You need to optimize for the entire customer journey, from awareness to conversion — you need to optimize for the full funnel. . In this example-packed post, we’ll look at how you can tighten up your full funnel marketing strategy to generate awareness, nurture leads, and create loyal customers with both paid and inbound methods. .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. Three Deep & Ascend2. . eMarketer. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

AUGUST 31, 2016

Our very own Aaron Dun will give a presentation called “How Content-Enabled Campaigns Are Improving Conversion Rates at Key Stages of the Funnel.” On Wednesday, September 7th, we will be apart of two speaking sessions going on at the same time. You can wine and dine with us, too!

Top of Funnel 48

Top of Funnel Content Marketing Content Conference 48

SnapApp

SEPTEMBER 21, 2016

They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads. From here, you can expand those experiences through the funnel from top to bottom to create a “cool thing” that also delivers engagement and translates into sales.

Lead Ranking 48

Lead Ranking Top of Funnel Campaigns Marketing Qualified Leads 48

SnapApp

DECEMBER 15, 2014

The personality assessment reached more than 1,000 impressions and generated a 77% click through rate, resulting in 65 leads. Even with a skippable lead submission form, we achieved an 8% lead conversion rate. . More importantly, the SnapApp generated a ton of social buzz, particularly from industry influencers.

Promotion 48

Promotion Banners Funnel Advertising Lead Scoring 48

SnapApp

JULY 26, 2018

Demand gen is the umbrella under which all other customer acquisition and early funnel efforts find their footing. Becoming an excel pro means you can track leads to sales from specific sources, keep an eye on conversion rates over dedicated periods of time, and catch key trends that can help you pivot your strategy more quickly.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

OCTOBER 7, 2015

Knowing your audience helps you to understand how to nurture confidence through the sales funnel and develop content that resonates on any distribution channel. Interactivity means you can spin that old white paper into a brand new experience for your audience in the same or different stage of the sales funnel. Ready to get started?

Rules 48

Rules Top of Funnel Digital Marketing Funnels Content 48

SnapApp

JANUARY 25, 2016

Research conducted by Bain & Company suggests that increasing customer retention rates by just 5% increases your net profit by 25% to 95%. . Goals and indicators like a low cost-per-lead, high conversion rate, and viral content all point to a successful marketing campaign but overlook efforts to nurture high customer retention rates. .

Top of Funnel 48

Top of Funnel Ad Building Content Cost per Lead 48

SnapApp

NOVEMBER 7, 2018

It’s tempting to focus mainly on awareness and attracting potential customers, but what’s the point of all that effort if they don’t ever reach the final conversion step? Potential customers at the top of the funnel have different needs than those at the bottom of the funnel. What exactly is bottom of the funnel content?

Top of Funnel 75

Top of Funnel Digital Marketing Funnels Webinar Metrics Marketing Funnels 75

SnapApp

NOVEMBER 19, 2015

They know that contests have the highest conversion rate of any content type — and that’s exactly what you want when you’re prepping for a big event. TrackMaven’s user-friendly quiz garnered a 5% share rate and sourced valuable leads for their teed-up sales funnel. Where do I sign up? Boston Content. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

SnapApp

MARCH 7, 2017

As users complete the assessment, they’re learning more about their own needs, but they’re also helping the business better prioritize leads and better understand where different participants are at in the sales funnel. As a result of these interactive content efforts, Paycor achieved a 65% click-through rate as well as a 25% conversion rate.

Paid Content 48

Paid Content PPC Paid Search Agency Ads 48

SnapApp

FEBRUARY 1, 2018

In his first newsletter , Jarvis set the stage for content coming in future messages and called out a few of his go-to articles for folks high in the funnel. Because everyone knows that email is a powerful tool for driving conversions. According to the DMA , 60% of marketers use conversion rates to evaluate an email’s effectiveness.

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

SnapApp

NOVEMBER 3, 2016

Creating an end result for the video experience that delivers a personalized outcome to the viewer is the ultimate way to increase your completion and conversion rates. Well, it depends, but according to Forrester research, interactive videos are found to have a 90% completion rate. Planning a Personalized Result.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48