funnel Conversion Rate Related Topics 
Sales Engine
MAY 17, 2016
Marketing automation and lead management systems have allowed for a near-scientific breakdown of the sales funnel. But you can’t fully automate the sales funnel , especially for complex, research-heavy purchases in the BtoB world. All you need is your average win size (your sales price) and your conversion rates.
Sales Engine
JANUARY 18, 2016
During the evaluation timeframe, we generated almost 6,000 leads, for a Suspect-to-MQL conversion rate of 27.3%. In isolation, the Cost Per Lead (CPL) and conversion rates were good. But then when we looked at how many of the MQLs were being converted to SQLs (opportunities), they’re only doing so at a rate of 3.7%.
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Sales Engine
JUNE 20, 2017
MARKETING AUTOMATION AND LEAD MANAGEMENT SYSTEMS have allowed for a near-scientific breakdown of the sales funnel. But you can’t fully automate the sales funnel, especially for complex, research-heavy purchases in the BtoB world. All you need is your average win size (your sales price) and your conversion rates.
Sales Engine
JULY 13, 2016
Ah, the sales funnel. The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents. Define your sales funnel. Content is the soul of lead nurturing; it is the fodder of the conversation that drives conversion.
Sales Engine
JULY 13, 2016
Ah, the sales funnel. The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents. Define your sales funnel. Content is the soul of lead nurturing; it is the fodder of the conversation that drives conversion.
Sales Engine
JUNE 23, 2016
As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on. It sounds complicated, but it’s not.
Sales Engine
DECEMBER 22, 2015
If you’re an email marketer, there’s a lot you can do to improve your results, such as improving the level of your content production , experimenting with different mediums and channels for distribution, or analyzing your subject lines and conversion rates to do more of what’s working. A great example is Redbull.
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