The New Sirius Decisions Waterfall (and New B2B Marketing Acronyms)
Digital B2B Marketing
MAY 23, 2012
The new waterfall (or funnel, to most of us) provides a framework for measuring and benchmarking demand generation from initial inquiry to close and across sales and marketing. The new funnel directly acknowledges the different roles inbound marketing , marketing automation and telemarketing (or teleprospecting) play in demand generation.
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