Crimson Marketing

JULY 23, 2015

Marketing should progressively score leads, measure conversion rates and measure the speed of conversion as an opportunities move through the sales funnel. An investment in marketing that is higher in the sales funnel, like awareness campaigns, or social marketing might seem difficult to tie to a revenue number.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

OCTOBER 8, 2014

On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

OCTOBER 15, 2015

But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. “For many brands, social is the largest driver of new customer acquisitions and customer retention. .

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JUNE 4, 2015

Jason discusses the constellation of challenges and opportunities faced by Trulia, GoPro, Amazon and Google in the move to mobile, including the lack of cookies, lower conversion rates and increased ‘stickiness’ of apps.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100