ANNUITAS

APRIL 19, 2022

Step 2: Align engagement channels to each part of the funnel. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. A good example of an acquisition channel is social media.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

NOVEMBER 2, 2021

If none of these questions have been answered, then your teams are very misaligned and you’re probably experiencing poor conversion rates. It will destroy conversion rates, skew reporting, and breed resentment. Train Your Team to Have Meaningful Conversations with Prospects. How is a sales-ready lead defined?

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

ANNUITAS

OCTOBER 15, 2020

A Conversation Track Architecture informed by extensive buyer research will help you build an email program that moves beyond blasts and instead offers personalized content at key stages in the buyer’s journey. It’s great that you’re getting more people to your website, but it’s more useful to know what happens once they land on the page.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

APRIL 29, 2021

According to SiriusDecisions , the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. The ANNUITAS data science team has found that making the shift to a Strategic Demand state brings with it a significant – often 4-10X – improvement in return on top-of-funnel investments.

Planning 130

Planning Top of Funnel Paid Search Agency Cold Calling 130

ANNUITAS

FEBRUARY 16, 2023

A CGO’s metrics go beyond marketing campaign activities, carrying sales pipeline value and intermediary conversion rates. CGOs should, fundamentally, be focused on Growth Metrics, which are a bit different, and potentially a bit more nuanced, than traditional “marketing metrics,” “funnel metrics” or “pipeline metrics,” etc.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

MAY 5, 2020

Are you looking primarily at email open and click rates, and web analytics? Or, do you have a mature lead funnel in which you’re able to track conversion rates throughout all stages, from acquisition to closed won, and tie marketing touchpoints directly to closed won revenue?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

SEPTEMBER 21, 2010

First, for discussion’s sake, let’s quickly define the difference between lead generation and lead management: Lead Generation is creating responses that go into the top of the sales/lead funnel. Lead Management is the process of managing leads through every stage of the sales/lead funnel through 6 integrated processes i.e

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100