I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. MORE >>

With a buying funnel modeled from the top of the funnel, however, it is possible to begin understanding whether there is enough in the marketing funnel to support the desired and planned revenue goals. From there, with the conversion rates known or approximated, simply work backwards up the funnel. If the Sales Accepted Leads (SALs) close at a 10% close rate, that’s 1000 SQOs. With a 40% conversion rate of SALs to SQOs, this means 2500 SALs. With an 80% acceptance rate, this means marketing needs to create 3125 MQLs. MORE >>

With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates. When during their buying cycles did they enter the marketing funnel? B2B Marketing Lead Management buying cycle conversion rates leadsby Maria Pergolino It’s one thing to generate leads. It’s another to close them. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. The key to generating, nurturing and closing leads is communication. MORE >>

You are read the original at CAPTCHA Can Kill Your Conversion Rat e. This is what makes them technically good, however, obscuring text and asking your visitors to repeat that text will hurt your conversion rate badly. My suggestion is to  set up a split test where you remove the CAPTCHA and then compare the value of the extra conversions against the extra hassle of deleting some additional spam. B2B Lead Generation | Kill the CAPTCHA. Want better results and less abandoning of your website forms? HATE CAPTCHA. give up. Most visitors simply get them wrong. AMEN!). MORE >>

So sure, maybe you've got the top of your marketing funnel all figured out. You've got a good amount of traffic flowing into your website, and your visitor-to-lead conversion rate is solid. If you don’t upload a suppression list, you’ll end up emailing people who have already unsubscribed -- and those recipients will be unhappy, mark your message as SPAM, and hurt your Sender Score and deliverability rate. Marketing automation is another key tool to help improve your lead-to-customer conversion rate. Technology. Except. Look for Integration. MORE >>