Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
This is the first of two posts that will look at how to improve conversion rates to get more value from each click. Critics of these services refer to them as "spyware," though that term isn't really fair. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.
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