CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. Brian Halligan, CEO and Founder of HubSpot. In the process it increased conversion rates by 136%. decline among Laggards.
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