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Skills-based hiring for modern marketing teams

Martech

Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. Roster-wide tech fluency unlocks first-mover opportunities while protecting against obsolescence. Conversion rates and revenue subsequently grow.

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Top 7 Challenges of Mover Marketing & How to Overcome Them

Porch Group Media

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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How to ask customers for reviews (and actually get them)

Martech

But first, you may wonder: Is it okay to ask for reviews? The strategy is that someone who has spent a lot of time with a customer then asks for a review but throws in the kicker of, “If you had a good experience and include my first name in the review, the company gives me a $10 tip.”. Is it okay to ask for reviews?

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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer

Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories and has since launched similar updates across Whatsapp, Messenger and Facebook itself. However, the newness of Facebook Stories could appeal to advertisers seeking a first mover advantage with the format.

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4 Strategies for Upgrading Your Content Marketing in 2023

FunnelEnvy

And while it’s likely too late to win the first-mover advantage in content marketing (unless your industry is very niche or specialized), producing higher-quality content is arguably more lucrative than ever. The post 4 Strategies for Upgrading Your Content Marketing in 2023 appeared first on FunnelEnvy.

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Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix

Heinz Marketing

It’s not just how much does marketing cost, it’s what does the acquisition work, and part of the function of that equation is looking at what conversion rate do I think I’m going to get on people I’m talking to, to get engaged in a conversation. So those conversion rates end up getting better.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Broadly speaking, there are two types of intent data–first party and third party data: First party intent data includes all the actions people take on your owned digital properties. First party intent data can be extremely useful. Developing Personas for Intent-Based Marketing. Engagement with industry influencers.