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Smashmouth Marketing

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 19, 2009

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Your conversion rates don't look as good. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The reps don't like the leads.

Lead Scoring 100
Lead Scoring Lead Ranking Leads Lead 100
article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 3, 2009

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Your conversion rates don't look as good. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The reps don't like the leads.

Lead Scoring 100
Lead Scoring Lead Ranking Leads Lead 100
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