Buzz Marketing for Technology

JANUARY 23, 2013

So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. Inconsistent or lazy branding. 8. Preconceived notions.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate?

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

APRIL 10, 2013

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. What if that isn’t so?

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 20, 2013

Posted in eCommerce Personalization. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

MAY 29, 2013

Two dozen incremental improvements in site design or wording or personalization can get you much further than trying to “innovate” in one fell swoop. Then integrate with those responsible for e-commerce and site optimization. Conversion rates. Conversion values by product or category interests. Or More Conversions?

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. If we put two and two together, it’s safe to say it’s going to be a busy holiday season for eTailers, and their mobile sites will be no exception. The quick fix of mirroring an online site for mobile applications won’t help here. Are you planning the same for your mobile site?

Cost 100

Cost POS Mobile Marketing Click Rate 100