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6 Landing Page Musts for Higher Conversion Rates


It’s no secret that landing pages are essential to the success of your ecommerce site. It doesn’t matter if you’re brand new to the ecommerce landing page design or just looking for a quick refresher. What do you want buyers to do once they land on your website? Before anyone buys anything from your site, they’re probably going to look for your security seals.

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. The median conversion rate is actually 2.35%. Crazy, right? How do they do it?

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. SumoMe offers a suite of free tools to help you increase your site conversions.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. If Facebook plugins aren’t integrated into the main company website, a great deal of potential traffic—and revenue—is being lost.

Applying Growth-Driven Design to Ecommerce Websites


As such, it is particularly valuable for ecommerce retailers’ websites. In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers and site visitors. Here are the basic steps to implementing GDD to your ecommerce website: Plan Ahead.

How SMB eCommerce retailers can turn everyday challenges into sales


Small  and mid-sized eCommerce retailers face many challenges online. It measures the total contribution for each of the primary sales channels by looking at both “assists” and “last-touch” conversions. Customers rarely come to your site via only one channel (such as paid search), and then buy something immediately. Email receives a “last-touch” conversion.

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The Power of Google Rich Snippets for Ecommerce SEO


And why are they so important, for ecommerce marketers, in particular? Implementing rich snippets -- especially on an ecommerce site with hundreds, even thousands, of products -- can have a huge impact on your website’s performance. Better clickthrough rates from search results. More qualified traffic and better conversion rates. Fantastic.

How to Design an Ecommerce Website Experience Your Shoppers Adore


and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales. So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website? Or is the only button visitors click on your site the 'Back' button? First, run the sniff test.

Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare


Does your website have what it takes to survive Black Friday? In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. These tips are mainly directed towards ecommerce, however, most of them can be used by any business looking to strengthen their website for instances of high traffic.

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? Really?”).

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. According to  Forrester Research , U.S. Overall, U.S.

8 Ways to Boost Ecommerce Shopping Cart Conversions


The Internet superhighway can be particularly cruel to ecommerce marketers, what with more than 50% of all shopping carts abandoned prior to purchase according to Marketing Experiments. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. From the add to cart button to recommendation engines and product images, ecommerce marketers have plenty of opportunities to optimize shopping cart conversion rates. increase in overall site visitors to paying customers.

10 Homepage Items for eCommerce Website Conversions


On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. common challenge among those that attended the webinars was understanding how to get more website visitors to make a purchase and continually increase this number over time.

How to Create an Ecommerce Checkout Experience Shoppers Don't Hate


I've never even been on this site before. We realized that we've written about how to design your website to entice browsers to turn into shoppers , and we've written about how to nurture shoppers who abandon their carts. increase in overall site visitors that convert into paying customers. 9) Call Attention to Mistakes Quickly and Clearly. Awesome! Buy Now! Sound familiar?

3 Key Factors For Improving Ecommerce Conversion Rates


While an ecommerce site will always be focused around driving transactions, capturing the huge non-transacting majority for emarketing presents a major revenue opportunity and marketing challenge. The very best converting ecommerce sites make extensive use of remarketing tools to improve their ultimate transaction rate and retain visitors who are not yet ready to buy.

Optimization Testing: Don't Obsess Over Conversion Rates


This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp. Return rate.

How to Know If Your Business is Ready For an Open Source Platform


In order to have a successful e c ommerce site, online retailers have to choose the right platform. However, they're not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.Here, we break down the main factors that retailers should consider when determining whether or not their site requires the support of an open source platform.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. If we put two and two together, it’s safe to say it’s going to be a busy holiday season for eTailers, and their mobile sites will be no exception. The quick fix of mirroring an online site for mobile applications won’t help here. Hopefully you’re planning to deck your site out in a fun, festive style. won’t return.

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8 (of the) Best Web Analytics Guides of 2010


Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions. concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. how does the conversion rate for frequent blog commenters differ from other visitors?) and ecommerce shopping cart drop-offs. What common analytics mistakes should you avoid?

12 Ways to Create a User-Friendly Website Registration Process


As a user, registering for websites is no fun. But it's part of doing business in the online world, and because most website visitors are quite used to the process, they've also come to have pet peeves over UX and UI choices businesses make around their registration process. Because if you rub your site visitors the wrong way when they're trying to register for something on your site, you might just lose a lead or customer because of it. 12 Ways to Create a Seamless Website Registration Process for Your Visitors. 1.) Why does this matter? Image credit: danja.

4 Tips for Effective Multi-Channel Ecommerce


ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. They put their entire budget and efforts into building a great site but then have little-to-no plan for how to drive traffic to that site. Different Ecommerce Channels. 1. CSEs can also drive traffic to your site (usually item pages) for further conversion. 4.

The Single Best Way to Convert More in Your Next Busy Season (and 4 Tactics to Get Started)


If you run or work for an ecommerce business, you''re probably looking forward to some quiet time after the busiest few weeks of the year. Either way, seasonality is constantly on the minds of ecommerce professionals. In this post, though, I''ll focus on one key aspect of seasonal preparation: optimizing website performance. Ecommerce The Biggest Opportunity? Takeaways.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them.

5 Must-Measure eCommerce Blogging Strategies


For eCommerce sites that thrive through online sales, goals of each post should be different than for a B2B blog’s goals. Great blogs set tight goals for each post, and tailor their content and calls-to-action to each post’s specific goals – blogs on eCommerce sites are no different. Free Webinar: Internet Marketing Strategies for Ecommerce Websites.

Mid-Year Marketing Check-In with Measurement


Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. Website Analysis. brand’s website today is the place people often go to learn more about your business, services, products, and employees. Your website is affected by marketing offline, as well as online. Compared to last?

4 Ways Small Business Websites Can Drive More Sales

Fearless Competitor

To read the full post, click on 4 Ways Small Business Websites Can Drive More Sales. You’ve got a functioning website, but you’re struggling with 60%  bounce rates , and users don’t seem to be completing the necessary conversion processes. You don’t have the resources to invest in a web designer or consultant, so how do you go about optimizing your website on your own? Give current and potential customers a reason to revisit your website. Think about the websites you visit regularly and what attracts you to them. Make Ecommerce Easy.

4 Immediate eCommerce Solutions to Increase Holiday Sales


I recently wrote an article on 4 Tips to Increase Holiday Sales that was meant to help prepare eCommerce Stores for the upcoming online holiday shopping season. Implement these 4 tips now to increase your visibility and conversion rates this holiday season. 1. In addition, 51% visit 4+ sites before finalizing a purchase. Google Products. Price Grabber & Yahoo!

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Posted in eCommerce Personalization. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. By watching the results on conversions and bookings, you’ll be able to nail down who your green travelers are, and what they are looking for most.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. In order to stay front-and-center we need to make sure that we deliver relevant messages to them both on and off of our websites. Remarketing : is a method of serving ads on other websites based on the behavior a visitor displayed on your website.

A CMO’s Guide to Conversion Metrics with Google Adwords


Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. Calls from Ads as Conversions. Top funnel.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI


If your budget is limited and you wish to focus only on Google due to results, you have the option of opting out of Google related properties (Google maps, for example) and search partners (other sites that use the Google search tool within them). That said, if your conversion rates are higher on mobile, increase bids on mobile. It’s a valuable tool for ecommerce.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Two dozen incremental improvements in site design or wording or personalization can get you much further than trying to “innovate” in one fell swoop. Then integrate with those responsible for e-commerce and site optimization. Conversion rates. By far.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts


In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. For example, this roundup of guides to beautiful and effective website design is one of the most popular posts here in the last three years. If you track conversions (e.g., What to do?

How to Build a Perfect B2B Product Page


There are a number of good resources out there on how to build effective ecommerce product pages. We''ve done a fair amount of user testing to see how visitors navigate our website and consume content on it. In each experiment, we invite a range of individuals to explore the site and ask them questions intermittently to determine why they made the decisions they do. Your turn.

Everything You Need to Know About User-Generated Content


It’s more memorable, too: User-generated content tends to get more conversions, as well. It shows the lift from average conversion rates that UGC gives. Shopify reports that advertisements with UGC content get: 4x higher click-through rates. Almost any ecommerce site has user reviews set up. They can also make for first-rate content. Who doesn’t?

5 Steps to Using Twitter for Ecommerce Marketing


There is little evidence that, in 2006, the founders of Twitter fully understood what an incredible resource their site would become for businesses. Here's how ecommerce marketers, and you, can do just that: 1. Take a peek at your website's traffic report and see how many of those visitors are coming from Twitter and which tweets drew them to your site.

48 Phenomenal SEO Guides, Tips & Tactics


The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. The quality is determined by the interaction of the visitor to your website. But change is.”

Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions

Modern B2B Marketing

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. Codecademy’s site may not give rewards for referrals, but it uses a different gamification technique. Gamification Drives Conversions.

How to Choose the Right KPIs for Your Business


Mark Hayes, Shopify’s Director of Communications, wrote a great post titled 32 Key Performance Indicators for Ecommerce. In the post Mark provides the following examples of common ecommerce goals and related KPIs. KPIs include daily sales, conversion rate and site traffic. Goal 2 – Increase conversion rate 2% in the next year. Time on site.

4 Problems Solved by Responsive Design


Since most users are now accessing the web from multiple devices, it has never been more important to optimize your website’s design for the many different screen sizes that exist today. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design. This is an indication that your website is not optimized for mobile.