This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp. Are you measuring the right thing with your website optimization tests? One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia. Return rate. MORE >>

The Internet superhighway can be particularly cruel to ecommerce marketers, what with more than 50% of all shopping carts abandoned prior to purchase according to Marketing Experiments. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. From the add to cart button to recommendation engines and product images, ecommerce marketers have plenty of opportunities to optimize shopping cart conversion rates. increase in overall site visitors to paying customers. MORE >>

ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. They put their entire budget and efforts into building a great site but then have little-to-no plan for how to drive traffic to that site. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce. Different Ecommerce Channels. CSEs can also drive traffic to your site (usually item pages) for further conversion. MORE >>

Posted in Customer Experience eCommerce Mobile. If we put two and two together, it’s safe to say it’s going to be a busy holiday season for eTailers, and their mobile sites will be no exception. The quick fix of mirroring an online site for mobile applications won’t help here. Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons). Hopefully you’re planning to deck your site out in a fun, festive style. MORE >>

I've never even been on this site before. We realized that we've written about how to design your website to entice browsers to turn into shoppers , and we've written about how to nurture shoppers who abandon their carts. This post will show ecommerce companies how to set up their checkout experience for the least amount of pain and agony for their customers, and enjoy better shopping cart conversion rates as a result. increase in overall site visitors that convert into paying customers. 4-night trip to New Orleans, flight and hotel included, for $499? MORE >>