Why domain-level “intent” can mislead the buyer journey analysis
ClickZ
SEPTEMBER 9, 2021
30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? So, while knowing domain-level intent is a step in the right direction, it fails to uncover the decision maker’s intent.
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