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Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? So, while knowing domain-level intent is a step in the right direction, it fails to uncover the decision maker’s intent.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Play smart by diversifying the volume across different SDRs’ mailboxes and domains. Dig deeper: New email sender rules: Legitimate mailers will be collateral damage Start from the ‘backend’ Let’s talk basics: Good prospecting begins with your domain’s health. Lower volumes = safer results. It’s like your digital ID.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. Conversion Rate: This is where the rubber meets the road.

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Three High-Impact Benefits of Email Marketing

Zoominfo

There are two types of bounces: Hard bounces don’t make it into inboxes for permanent reasons, such as incorrect addresses, issues with the domain address, or problems with the email server. Bounce rates are a strong indicator of the quality of email lists and sources. Bad bounce rates can land your domain on an email blacklist.

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Hacking Your Way to Higher Conversion Rates

Bluetext

Best Practices for Conversion Driven UX Design. If your company has a website published in the public domain, chances are, you know a thing or two about conversion goals. Conversion goals help to measure marketing performance, set goals and most importantly, provide conversions for a company. Less is More.

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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Duplicate content is content that exists in more than one place on your website or on a different domain. Domain Authority. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Link Building and Authority.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Bounce Rate This is the percentage of emails that didn’t reach the recipient’s mailbox. There are two types of bounces: Hard bounces don’t make it into inboxes for permanent reasons, such as incorrect addresses, issues with the domain address, or problems with the email server. The cross-industry average for hard bounces is 0.58%.