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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

Conversion Architecture. Test landing pages for conversion. By utilizing A/B tests, you can significantly increase landing page conversion rates. Online Display. Assess all of your white papers and content assets. Have a plan to promote this content via search, display, and social.

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How Display Advertising Benefits B2B Businesses

Valasys

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. We're a small B2B software startup and we focus on testing out new campaigns/tools and are constantly reviewing the metrics to determine what's working.