Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. The median conversion rate is actually 2.35%. Crazy, right? How do they do it?
7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
JUNE 23, 2016
If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. When doing a Google search, you might see some ads take up more space than others. They just click “call” and you have a conversion! 3) Structured Snippets. What Are AdWords Extensions. Next Steps.
How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
JULY 3, 2015
According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. The hypothesis of this experiment was that by making content more easily digestible on mobile devices, it would increase conversion rate. calculated the bounce rate using the following formula: Bounce Rate = 100% - Conversion Rate.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue.
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
SEPTEMBER 25, 2015
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?
5 Landing Page A/B Tests (And Their Surprising Results)
MARCH 20, 2015
The image above illustrates a test where Michael Aagaard of. 304% increase in conversions by moving the page’s CTA below the fold. The image below illustrates the impact that using “Get” vs “Order” made on conversion rates. increased conversion rates by 14.79%. The split-test below illustrates the impact that an eTrust image had on form completion rates.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Online Display. Display is more than performance, it’s also branding. Acquisio.
Using Labels to Track Ad Testing in Google AdWords
DECEMBER 12, 2013
Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems. Web Analytics World has a great article showing how to set this up: The great thing about this process is that each label has an inherent ad testing goal. A female Bloodhound.
How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
JANUARY 29, 2014
In the past two year’s, Google’s search algorithm has changed to put more weight on likes, shares, tweets, and +1s than ever before. If they’ve shared to Facebook, Twitter, or Google+, it’s certainly your image. Conversion rates from Pinterest traffic are 50% higher than other social media networks , and its users spend more when they’re ready to make a difference.
Skyword Analytics Plus Google Analytics Make Us Better Storytellers
JANUARY 21, 2016
They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.
The Power of Google Rich Snippets for Ecommerce SEO
JULY 30, 2013
Better clickthrough rates from search results. More qualified traffic and better conversion rates. For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. This information can display product, price, availability, and product reviews. Fantastic. That’s great news.
Are Google Ad Extensions Right for Your Business?
NOVEMBER 19, 2013
If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. pricing, features pages), or pages that tend to generate the most conversions (i.e.,
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Creating a Google AdWords Campaign.
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
This is astounding, given that Google, Bing and other paid channels allow you track very specific metrics of success (cost per form submitted, cost per call, avg. conversion rates, etc.), AND even tie leads generated via their platforms directly to revenue through a connection to your CRM. Manufacturing (OEM) Online Advertising / SEM / Display
8 Tips to Boost Health Insurance Enrollments with Online Advertising
MAY 8, 2015
This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Landing page creation and testing tools like Unbounce make this process relatively painless and free up the need to tie down IT resources and design team members.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing.
Hero Conference 2014: Key Learnings in Paid Search
MAY 2, 2014
Match calls to actions or “incentives” to improve conversion rate and fill your sales funnel. Quality score is more important than many think or at least pay attention to—and the best way to improve your quality score is focus on improving your click-through rate. However; how much of our testing and optimization efforts focus on click-through and monitoring CTR over time? How can you be different to generate more clicks and improve click-through rate? These keywords are usually long-tail, have better CTRs, conversion rate, and quality scores.
Book Review: Marketing in the Age of Google
APRIL 27, 2011
That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners. Read Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy and decide for yourself.
CMOs: Stop Believing These Digital Marketing Myths
OCTOBER 15, 2015
Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” Once You’ve Done A Cycle Of Creative Testing, You’re Done.
Paid Search & The Truven 15 Top Health Systems
JULY 24, 2014
Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)? Add the targeted keyword to the display URL (e.g.,
What B2B Marketers Need To Know About Social Media Advertising in 2015
FEBRUARY 2, 2015
Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. Preliminary results for the format have been positive as well, with a study by Fiksu showing improved conversion rates. During these news stories, advertisements will be displayed. More Dollars to Advertising. Conclusion. With $10.9
Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
It's All About Revenue
NOVEMBER 18, 2015
Rather than silo those messages within the app itself, it can now be orchestrated alongside the other native channels powered by the Marketing Cloud, including email, social, push, SMS, MMS, and display. Optimize and Test Your Consumer Experiences. The Oracle Marketing Cloud’s cross-channel platform announced multivariate testing for email. increase in revenue.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Write two more ebooks. I did my last one on online display in the fall. Combine SEO with Conversions. People use Google for two reasons: I want, and I need. Increase conversion rates.
9 Crippling Mistakes B2B Search Marketers Make
Digital B2B Marketing
DECEMBER 3, 2013
But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Leave Display On. Repeat after me: “Google Display Network is not search.” “Paid search is slowly failing B2B marketers.”
Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
APRIL 7, 2015
When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Google+ is most beneficial for engaging in communities and helping the search engine index content more quickly. It’s inches of snow to melt. Enjoy! Reevaluate Your Social Media Goals. on a weekday.
Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
AUGUST 17, 2015
This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. For businesses pouring significant time and money into optimizing their websites' search rankings and conversion rates, a 5% decrease means lost progress and hundreds of lost leads every month. Marketers were anxious.
Where Is Digital Advertising Headed in 2016?
DECEMBER 2, 2015
Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. This strategy alone should give companies more reason to try to capture email addresses and properly segment users to display them with the right message. Customer match (Google/YouTube).
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
JUNE 8, 2016
You’re rocking your conversion rates and your cost per lead is great. In order to accurately measure the effectiveness of your campaigns, you need to make sure that you are able to track other important elements besides conversions. You will now be able to determine which opportunities are being generated from a particular platform (Google, Bing etc.), link]. Industry.
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
Paid typically includes paid social, paid search, display, event sponsorship, etc. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). better conversion rates). The Stack, Explained. Traffic Technology.
Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
JULY 20, 2016
Ad servers such as Doubleclick now allow advertisers and publishers to buy and sell ads across a variety of platforms (desktop, mobile, connected TVs) and formats (display, video, social) leveraging 360 degree insights across all of them. Same is true for social, display advertising and all of the other channels. Maximize ROI with Cross Channel Testing & Optimization.
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. Targeting.
7 Reasons Why Your Website Isn’t Performing
JULY 6, 2015
While good for people who don’t know anything about Inbound, they're rather redundant to those who have already made the switch and designed their site with conversions in mind. So without further ado, here are 7 reasons why your conversion optimized website might not be performing at its full potential. How to Fix: This is dependent on the errors brought up by Google.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
778 contacts were engaged with a 70% open rate (vs. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. lead to conversion rate, 475%.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? deadly sins of Google AdWords by iMedia Connection. 10 Alternatives to Google AdWords by PPC Hero.
2013 New Year’s Resolutions for the B2B Marketing Department
DECEMBER 30, 2012
It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Conversion Architecture. Test landing pages for conversion. Online Display. Video is a proven marketing tactic that increases engagement and conversions.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
What''s So Awesome About the Google Display Network? The High Clickthrough Rate Game for Content Remarketing. Increase repeat visitor rates and engagement. It also includes some pretty big Google sites, like YouTube and Gmail. To define an audience, create a new remarketing list in Google AdWords. Quantifying Ad Fatigue: Remarketing vs. Generic Display Ads.
Which Social Network Should You Advertise On?
JUNE 10, 2015
This makes it a social media platform with high conversion rates. The Bad: Don’t expect a high click-through-rate for your ad here. MarketShare used LinkedIn display ads to drive traffic to their site by targeting an audience of marketing professionals they were looking for. View their success story here. 3) Google+. Success! billion registered users.
5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
NOVEMBER 6, 2013
Here is a quick reference for accessing this information in Google Analytics. Metrics worth evaluating and comparing include: Exit and entrance rates. Bounce rates. Conversion rates / transaction percentages. Fortunately, Google announced a new canonical tag just for mobile, allowing site owners to tell the search engine how desktop and mobile pages are related.
8 Necessities of a High-Converting Blog Design You Should Be Looking For
SEPTEMBER 8, 2016
With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. Studies show that on average, the #1 search result on Google has 9 images and if those images are high-quality, they are likely to get 121% more shares. So, test it out! Yes, you read right.
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. The same site displayed without responsive design, left; and with responsive design, right. Video.