You decide exactly which landing page to send traffic to for each keyword–without worrying that a minor edit to the page, or Google’s next algorithm update, will annihilate your ranking. Properly test different creative components? Display Advertising: Targeting Options 101 by RKG Blog. Sam Owen presents five tips for getting the most out of Google’s Auction Insights tool, from competitive research (“You can also start to try and learn a little about the strategy of your competitors. search engine marketing. It’s flexible. by PPC Hero. MORE >>

That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners. That’s why it’s important to buy branded terms in PPC campaigns—it increases clicks, plus the cost is generally low and the conversion rate high. Read Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy and decide for yourself. Penny and wiseGEEK have recently discovered). MORE >>

Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. The Facebook ads that advertisers and marketers can use Facebook Exchange with are the traditional Facebook sidebar display ads, charged at cost-per-thousand-impressions -- not Sponsored Stories or mobile ads. The DSP has the opportunity to make a real-time bid to display Invitablez's ads to Patricia. DSPs that make the highest bids get their very targeted ads displayed to Patricia. Missed our June article? Sound good? Pretty neat, huh? MORE >>

Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. That means conversion rates will be low, and page abandonment rates will be high. And be sure to separate words with dashes instead of underscores; Google's crawlers have an easier time reading dashes. And confusion among site visitors means lower conversion rates. MORE >>

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Google Sponsors Free In-Flight Wi-Fi. Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups. MORE >>