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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Reputation Management Tools. Social Search Tools.

RSS 229
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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. Both Facebook and Twitter have experimented with marketplaces of their own, but they are struggling to gain user trust and identify consumers’ intent to buy. Check out a full tutorial (and access a free tool and even more tips) here.

eCommerce 166
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Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Bebo. Share this on del.icio.us.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. Email and Social Media Integration Tips.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. First, log into Google Webmaster Tools. It should follow proper protocols and be uploaded to your Webmaster Tools Account. Check your XML sitemap.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

SEO 101: Defining the long tail by Conversation Marketing. Adam Audette outlines an extensive checklist and process for performing SEO site audits, including on-page and off-page factors, reporting, and audit tools. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics. Google Webmaster Tools and SEO.

SEO 100
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Book Review: The Truth About Search Engine Optimization

Webbiquity

From a pure how-to standpoint, Website Optimization: Speed, Search Engine & Conversion Rate Secrets by Andrew King is a more thorough technical work. She also defends the insidious nofollow tag , though acknowledging it is “an imperfect tool.&# That can happen to any author.) Share this on del.icio.us.